Estée Lauder vs L'Oréal | Face to Face | 4
Business Wars15 Helmi 2021

Estée Lauder vs L'Oréal | Face to Face | 4

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.

In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.

Pre-order our new book The Art of Business Wars now before it is released on April 13.

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Cruise Ship Wars | Smooth Sailing | 5

Cruise Ship Wars | Smooth Sailing | 5

The seas were especially rough for the cruise line industry during the Covid-19 pandemic. There was a time when people thought cruising might never come back… but not Dan Kline. He’s the founder of th...

31 Heinä 202435min

Cruise Ship Wars | Mayday | 4

Cruise Ship Wars | Mayday | 4

As the cruise industry enters the 21st century, Carnival and Royal Caribbean square off again as they battle to acquire British company Princess Cruises. Whoever wins Princess will be virtually uncatc...

24 Heinä 202444min

Cruise Ship Wars | A Shot Across the Bow | 3

Cruise Ship Wars | A Shot Across the Bow | 3

As Carnival cements its success by going public, founder Ted Arison and his son and CEO Micky set their sights on growing the company through acquisition. They make long-time rival Royal Caribbean the...

17 Heinä 202443min

Cruise Ship Wars | Making Waves | 2

Cruise Ship Wars | Making Waves | 2

After his bitter exit from Norwegian Cruise Line, Ted Arison has limited time to make his new company Carnival a success. With little funds and one run-down ship, the odds are stacked against him. Mea...

10 Heinä 202445min

Cruise Ship Wars | Anchors Aweigh! | 1

Cruise Ship Wars | Anchors Aweigh! | 1

In 1950, an enterprising Miami businessman has the idea to use a passenger liner to ferry retired Floridians to the Caribbean. He makes their time on board the ship as much a part of the appeal as the...

3 Heinä 202440min

College Football Wars | Where the Pac-12 Went Wrong  | 5

College Football Wars | Where the Pac-12 Went Wrong | 5

The Pac-12 was one of the most prestigious college football conferences in the nation, until its leading schools left for greener pastures with heftier media deals. Now, with only two teams left, the ...

26 Kesä 202438min

College Football Wars | Fragile Alliance | 4

College Football Wars | Fragile Alliance | 4

It’s George Kliavkoff’s third week in charge of the Pac-12. But his new job will become a nightmare when the SEC makes a play that’ll send panic through entire the college football scene.Listen to Bus...

19 Kesä 202436min

College Football Wars | The Fumble | 3

College Football Wars | The Fumble | 3

With the College Football Playoff boosting the sport’s worth, the rivalry between the Power 5 conferences is heating up. But as the Big Ten thrives, the Pac-12 will find itself trapped by its past.Lis...

12 Kesä 202433min

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