Estée Lauder vs L'Oréal | Face to Face | 4
Business Wars15 Helmi 2021

Estée Lauder vs L'Oréal | Face to Face | 4

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.

In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.

Pre-order our new book The Art of Business Wars now before it is released on April 13.

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College Football Wars | The New Champions | 2

College Football Wars | The New Champions | 2

Pac-12 boss Larry Scott wants a media empire that can outshine the Big Ten. But to do it, he must strong-arm ESPN and then find a way to face down satellite TV giant DirecTV.Listen to Business Wars on...

5 Kesä 202435min

College Football Wars | Title Fight | 1

College Football Wars | Title Fight | 1

It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks.Listen to ...

29 Touko 202439min

Poppi vs Olipop: Soda’s Second Coming | 6

Poppi vs Olipop: Soda’s Second Coming | 6

Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading th...

23 Touko 202436min

Jeep vs Bronco |  Back in the Saddle | 5

Jeep vs Bronco | Back in the Saddle | 5

David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s s...

22 Touko 202441min

Jeep vs Bronco |  Full Throttle | 4

Jeep vs Bronco | Full Throttle | 4

It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’...

15 Touko 202434min

Jeep vs Bronco | Bye Bye Bronco | 3

Jeep vs Bronco | Bye Bye Bronco | 3

It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popula...

8 Touko 202432min

Jeep vs Bronco | Engine Trouble | 2

Jeep vs Bronco | Engine Trouble | 2

It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat th...

1 Touko 202433min

Jeep vs Bronco | Battle Hardened | 1

Jeep vs Bronco | Battle Hardened | 1

It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the c...

24 Huhti 202436min

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