(Ep. 36) Reimagining Drinks: Alessia Vettese on Building Pari & the Future of Zero-Proof Beverages
Alcohol-Free Radio4 Helmi 2025

(Ep. 36) Reimagining Drinks: Alessia Vettese on Building Pari & the Future of Zero-Proof Beverages

In Episode 36 of Alcohol-Free Radio, we sit down with Alessia Vettese, Founder & CEO of Pari, a brand redefining zero-proof beverages with natural, agave-sweetened ingredients. Inspired by her own journey of re-evaluating alcohol while training for a marathon, Alessia launched Pari to create a sophisticated, balanced alternative for mindful drinkers.

Beyond Pari, Alessia is a seasoned investor and operator in the consumer startup space, specializing in better-for-you food and beverage brands through Elle Ventures, her investment fund supporting female-founded companies. In this episode, we explore:

  • The story behind Pari and its commitment to clean, natural ingredients

  • How Alessia's marathon training sparked the idea for a new type of NA beverage

  • The evolving landscape of zero-proof drinks and consumer trends

  • Her experience investing in and advising emerging food and beverage brands

Join us for an inspiring conversation on the future of mindful drinking and entrepreneurship in the better-for-you space!

Connect with Alessia & Pari:🌿 Website: drinkpari.com📲 Instagram: @drinkpari

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