The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual

The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual

Christine Olivas has changed the way many agencies think about strategy. Since 2021, her business No Single Individual emphasizes that strategy is no small deal, providing a team of strategists to "team-lance" for agencies and their client projects. She and her team have worked with dozens of agencies – racking up experience working with hundreds of clients.

Must-hear moments from this episode include: why CMO-agency teamwork is essential for a good brief, what goes into an effective strategy presentation, and how to turn your agency ownership dreams into reality.

What you'll learn in this episode:

  • Why improv is the secret ingredient for an effective brief

  • Why the presentation is just as important as the brief

  • When it's appropriate to break the template

  • When to sprint and when to walk for a strategic process

  • What defines "good strategy"

  • Advice for aspiring women agency owners

  • How an American Idol audition made Christine a better leader



Resources:

  • Learn more about No Single Individual on their website

  • Connect with Christine on LinkedIn

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