#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority 02:00 – Look at how relevant a link is 02:30 – Linking sites with related topics 02:55 – Do-follow links vs. no-follow links 03:50 – Study by Moz: The effects of links and where you’re linking from 04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content 05:30 – Links that can’t be easily manipulated are much more powerful. 06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump 07:00 – Stay consistent with your speed as you build links. 07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links 08:30 – Getting links from high-ranked sites by using the same keywords 09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links 10:20 – All the sites are boosting each other up 10:45 – Apply this tactic in a “white hat” way. 11:30 – Check out tomorrow’s episode! 3 Key Points: Not all links are created equal—look for domain authority and relevancy. Use links that can’t be easily manipulated. Stay consistent with the number of links you are adding throughout the life of your website. Resources Mentioned: Study by Moz: An article that discusses the effects of links from different sources Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The Importance of Being a T-shaped Marketer | Ep. #22

The Importance of Being a T-shaped Marketer | Ep. #22

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. ...

22 Elo 201611min

Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Elo 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Elo 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Elo 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Elo 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Elo 201614min

#15: Link Building for Better Google Ranking

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to...

15 Elo 201613min

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