The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Ma...

23 Loka 20189min

Conferences Will Lose You Money Unless You Do This | Ep. #813

Conferences Will Lose You Money Unless You Do This | Ep. #813

In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice. Eric and Neil have c...

22 Loka 20188min

How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812

How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success. Eric and Neil have committed to throwing a FREE Marketing School L...

21 Loka 201810min

Amazon Sellers May Go Out of Business If They Don't Do This | Ep. #810

Amazon Sellers May Go Out of Business If They Don't Do This | Ep. #810

In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt. Eric and Neil have committed to throwing a FREE Marketing School Li...

20 Loka 20189min

7 Ecommerce Marketing Tools That'll Skyrocket Your Growth  | Ep. #811

7 Ecommerce Marketing Tools That'll Skyrocket Your Growth  | Ep. #811

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using. Eric and Neil have committed to throwing a FREE Marketing Sc...

19 Loka 20188min

Are All Links Created Equal? | Ep. #809

Are All Links Created Equal? | Ep. #809

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Li...

18 Loka 20188min

My Failed Attempt at SEO | Ep. #808

My Failed Attempt at SEO | Ep. #808

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success. Eric and Neil have committed to throwing a FREE Marketing School Live Event ...

17 Loka 20189min

The Best Alternative to Facebook Ads (Hint: It's Not Google) | Ep. #807

The Best Alternative to Facebook Ads (Hint: It's Not Google) | Ep. #807

In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business. Eric and Neil have committed to throwing a FREE Marketing ...

16 Loka 201811min

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