The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Should You Really Start a Podcast? | Ep. #806

Should You Really Start a Podcast? | Ep. #806

In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast. Eric and Neil have committed to throwing a FREE Marketin...

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A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805

A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805

In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate. Eric and Neil have com...

14 Loka 201811min

What Should You Do When You Are Not Hitting Your Numbers | Ep. #804

What Should You Do When You Are Not Hitting Your Numbers | Ep. #804

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing ...

13 Loka 201810min

How to Nail Your Social Media Marketing | Ep. #803

How to Nail Your Social Media Marketing | Ep. #803

In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success. Eric and Neil have committed to throwing a FREE Marketing Sc...

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The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802

The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success. Eric and Neil have committed to throwing a F...

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The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801

The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to ...

10 Loka 201811min

The Best Way to Compensate Marketers | Ep. #800

The Best Way to Compensate Marketers | Ep. #800

In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team. Eric and Neil have committed to throwing a FREE Marketing Sc...

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What Should You Expect From SEO In The First 30 Days | Ep. #799

What Should You Expect From SEO In The First 30 Days | Ep. #799

In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days. Eric and Neil have committed to throwing a FREE Marketin...

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