The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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What Is an Advertorial (And How Can You Use Them)? | Ep. #410

What Is an Advertorial (And How Can You Use Them)? | Ep. #410

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites tha...

14 Syys 20177min

Why You Ought to Pay For Celebrity Endorsements | Ep. #409

Why You Ought to Pay For Celebrity Endorsements | Ep. #409

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by inves...

13 Syys 20179min

Beginner's Guide to Quora Ads | Ep. #408

Beginner's Guide to Quora Ads | Ep. #408

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in! Time Stamped Show ...

12 Syys 201710min

How to Increase Your Email Deliverability | Ep. #407

How to Increase Your Email Deliverability | Ep. #407

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability!...

11 Syys 20176min

Do Webinars Still Work? | Ep. #406

Do Webinars Still Work? | Ep. #406

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert...

10 Syys 20179min

Should You Sponsor Conferences or Not? | Ep. #405

Should You Sponsor Conferences or Not? | Ep. #405

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest ...

9 Syys 20177min

Should You Throw Live Events? | Ep. #404

Should You Throw Live Events? | Ep. #404

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and...

8 Syys 201710min

How To Build A Personal Brand | Ep. #403

How To Build A Personal Brand | Ep. #403

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own persona...

7 Syys 20178min

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