The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Build A Strong Corporate Brand Using Social Media | Ep. #402

How to Build A Strong Corporate Brand Using Social Media | Ep. #402

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the ...

6 Syys 20178min

How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401

How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll als...

5 Syys 20178min

Should You Host Your Own Conference? | Ep. #400

Should You Host Your Own Conference? | Ep. #400

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Not...

4 Syys 20178min

How to Rank a 10-Page Website | Ep. #399

How to Rank a 10-Page Website | Ep. #399

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality o...

3 Syys 20177min

How to Scale Your Content Outreach | Ep. #398

How to Scale Your Content Outreach | Ep. #398

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Sh...

2 Syys 20178min

What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397

What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases...

1 Syys 20178min

Should You Invest In Marketing Swag? | Ep. #396

Should You Invest In Marketing Swag? | Ep. #396

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, bl...

31 Elo 20178min

Should You Involve an SEO When Building a New Website? | Ep. #395

Should You Involve an SEO When Building a New Website? | Ep. #395

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO need...

30 Elo 20176min

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