The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get More Business Value Out of LinkedIn | Ep. #394

How to Get More Business Value Out of LinkedIn | Ep. #394

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very...

29 Elo 20178min

How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393

How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393

In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless o...

28 Elo 20179min

Tools That Make Paid Advertising Easier | Ep. #392

Tools That Make Paid Advertising Easier | Ep. #392

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertis...

27 Elo 20177min

Should You Be Worried About Your Domain Authority? | Ep. #391

Should You Be Worried About Your Domain Authority? | Ep. #391

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his d...

26 Elo 20177min

How to Avoid Writer’s Block | Ep. #390

How to Avoid Writer’s Block | Ep. #390

In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools th...

25 Elo 20177min

Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your...

24 Elo 201710min

Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388

Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus...

23 Elo 20177min

Marketing Lessons from Classic Infomercials | Ep. #387

Marketing Lessons from Classic Infomercials | Ep. #387

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’l...

22 Elo 20178min

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