The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Creative Ways to Market to Your Email List | Ep. #248

7 Creative Ways to Market to Your Email List | Ep. #248

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effec...

5 Huhti 201710min

7 Techniques for Speeding Up Your Keyword Research | Ep. #247

7 Techniques for Speeding Up Your Keyword Research | Ep. #247

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead o...

4 Huhti 20178min

How to Integrate Chatbots into Your Marketing | Ep. #246

How to Integrate Chatbots into Your Marketing | Ep. #246

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it ...

3 Huhti 20179min

How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245

How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your ...

2 Huhti 20178min

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these...

1 Huhti 20177min

How to Win More Business as a Freelance Digital Marketer | Ep. #243

How to Win More Business as a Freelance Digital Marketer | Ep. #243

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the impo...

31 Maalis 201712min

7 Ways to Make Money from Your First Blog | Ep. #242

7 Ways to Make Money from Your First Blog | Ep. #242

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products fo...

30 Maalis 20179min

7 Keys to Becoming a Successful Blogger | Ep. #241

7 Keys to Becoming a Successful Blogger | Ep. #241

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their cont...

29 Maalis 20179min

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