The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240

How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality...

28 Maalis 20179min

The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239

The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can k...

27 Maalis 201711min

New Google AdWords Tricks to Try in 2017 | Ep. #238

New Google AdWords Tricks to Try in 2017 | Ep. #238

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ad...

26 Maalis 20178min

Are LinkedIn Ads Worth It? | Ep. #237

Are LinkedIn Ads Worth It? | Ep. #237

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars int...

25 Maalis 20178min

How to Maximize Your Live Stream Sessions | Ep. #236

How to Maximize Your Live Stream Sessions | Ep. #236

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurp...

24 Maalis 20178min

How to Launch Your Info Product | Ep. #235

How to Launch Your Info Product | Ep. #235

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: 00:...

23 Maalis 201710min

What Is an Info Product and How Can You Create One? | Ep. #234

What Is an Info Product and How Can You Create One? | Ep. #234

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can Y...

22 Maalis 20179min

Should You Be Using Outbrain or Taboola? | Ep. #233

Should You Be Using Outbrain or Taboola? | Ep. #233

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why s...

21 Maalis 20177min

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