The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get More Blog Comments | Ep. #232

How to Get More Blog Comments | Ep. #232

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of i...

20 Maalis 20176min

Is it a Good Time to Start a Podcast? | Ep. #231

Is it a Good Time to Start a Podcast? | Ep. #231

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in ...

19 Maalis 20179min

7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230

7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links su...

18 Maalis 201710min

How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on ...

17 Maalis 20178min

How to Scale Content Marketing Without Hiring More People | Ep. #228

How to Scale Content Marketing Without Hiring More People | Ep. #228

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep...

16 Maalis 201710min

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal th...

15 Maalis 201710min

How to Get Started with Public Speaking | Ep. #226

How to Get Started with Public Speaking | Ep. #226

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using ...

14 Maalis 201710min

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert ...

13 Maalis 20179min

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