Why You Should Keep Your Old Content Updated | Ep. #84

Why You Should Keep Your Old Content Updated | Ep. #84

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated 00:36 – Listen to SPI200 podcast episode and read Moz 01:02 – Make an audit of all the content you have 01:24 – Make sure you’re tracking closely 01:41 – Use the right keywords and build back links 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner 02:56 – Strategize by updating or deleting your content 03:42 – Link internally by using any Related Post Plugin in WordPress 04:18 – Check Yoast SEO Plugin for indexing 04:43 – Having more back links mean you can have more pages 05:19 – The key is not to lose links when you do pruning 05:41 – Don’t just remove pages! Redirect them 05:57 – Delete pages or consolidate your posts 06:43 – What Hub and Spoke content strategy is 07:42 – Don’t base pruning on just traffic! 08:52 – That’s it for today’s episode! 3 Key Points: Knowing the content you already have and what you want to add is the way to start. Keeping your content up to date means you need to monitor news and trends closely. Remember that you don’t want to lose links when deleting pages so redirect them instead! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The First 1-Person $1 Billion Company

The First 1-Person $1 Billion Company

In episode #2911, Eric Siu and Neil Patel discuss the concept of one-person billion-dollar companies, the importance of understanding business systems and cash flow, the impact of AI on the future of work, and strategies for navigating lost opportunities in business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Rise of One-Person Billion Dollar Companies (03:00) Understanding Business Systems and Cash Flow (05:59) The Future of Work in an AI-Driven World (09:59) Navigating Lost Opportunities in Business (20:36) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

5 Helmi 23min

DeepSeek's $6M Training Headline Was Fake Marketing

DeepSeek's $6M Training Headline Was Fake Marketing

In episode #2910, Eric Siu and Neil Patel discuss the launch of DeepSeek, a Chinese AI model, and the misleading headlines surrounding its training costs. They explore the competitive landscape of AI, particularly in relation to China's advancements, and discuss the implications for job markets and business efficiency. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) DeepSeek's Controversial Launch and Misleading Headlines (02:58) The Reality of AI Training Costs and Competition (05:48) China's AI Advancements and Global Competition (08:49) The Impact of AI on Job Markets and Business Efficiency (11:57) Consumer Behavior Shifts in the Age of AI (15:02) Navigating AI Tools and Data Privacy Concerns (17:51) Founders' Perspectives on AI and Business Strategy (21:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

4 Helmi 24min

What Eric Learned Through 100 ABM Calls

What Eric Learned Through 100 ABM Calls

In episode #2909, Eric Siu and Neil Patel discuss the current state of Account-Based Marketing (ABM), the challenges faced by companies in this space, the integration of AI in business processes and the evolving landscape of marketing strategies, including the impact of social media platforms like TikTok.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Exploring the ABM Landscape (09:46) The Role of AI in Business (17:03) The Thank You Trump Strategy (19:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

31 Tammi 22min

How To Optimize for Search Everywhere Optimization

How To Optimize for Search Everywhere Optimization

In episode #2908, Eric Siu and Neil Patel delve into the concept of 'Search Everywhere Optimization', emphasizing the importance of optimizing for various platforms beyond just Google. They discuss the dynamics of different marketing channels, the significance of brand trust, and the evolving nature of marketing funnels in the digital age. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Search Everywhere Optimization: The New Frontier (02:55) Understanding Platform Dynamics and Brand Trust (06:05) Navigating Marketing Channels: Insights and Strategies (08:58) The Evolution of Marketing Funnels (12:03) AI's Impact on Business and Marketing (15:12) The Future of Work in the Age of AI (20:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

30 Tammi 23min

The Fall of CNN

The Fall of CNN

In episode #2907, Eric Siu and Neil Patel discuss the decline of CNN and legacy media, the challenges faced by HubSpot regarding SEO traffic, and the impact of AI on content creation and customer support.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Decline of CNN and Legacy Media (02:46) HubSpot's SEO Traffic Challenges (05:57) The Impact of AI on Content Creation (10:14) AI in Customer Support and Product Development (15:13) The Future of AI and Creativity (17:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

29 Tammi 20min

How to build a community from scratch

How to build a community from scratch

In episode #2906, Eric Siu and Neil Patel discuss the intricacies of building a community from scratch, the metrics behind successful online communities, personal experiences from their own community, and emphasize the significance of brand identity over mere logos. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Building a Community from Scratch (05:05) Understanding Churn Rates in Communities (10:10) Engagement and Retention Strategies (14:54) The Importance of Brand vs. Logo (19:58) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

28 Tammi 22min

Will Podcasting Drive You More Customers?

Will Podcasting Drive You More Customers?

In episode #2905, Eric Siu and Neil Patel discuss the effectiveness of podcasting as a marketing tool, the middle market opportunity, creative financing strategies for business acquisitions, the implications of viral marketing through the Oreo experiment, and Coca-Cola's successful expansion strategy.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Value of Podcasting for Business Growth (02:58) Exploring the Middle Market Opportunity (06:12) Creative Financing in Business Acquisitions (08:57) The Oreo Experiment and Its Marketing Implications (12:03) Coca-Cola's Market Expansion Strategy (15:13) Leveraging Reddit for Customer Insights (18:00) Hiring for Competence Over Diversity (20:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

24 Tammi 23min

How We Adapted Our Marketing Strategies in 2025

How We Adapted Our Marketing Strategies in 2025

In episode #2904, Eric Siu and Neil Patel discuss their innovative marketing strategies for 2025, focusing on the use of AI, social media adaptations, and the growing importance of podcasting. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Innovative Marketing Strategies for 2025 (05:59) Adapting Social Media Approaches (12:01) The Role of AI in Marketing (18:07) Podcasting Trends and Growth Strategies (23:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

23 Tammi 25min

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