Why You Should Keep Your Old Content Updated | Ep. #84

Why You Should Keep Your Old Content Updated | Ep. #84

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated 00:36 – Listen to SPI200 podcast episode and read Moz 01:02 – Make an audit of all the content you have 01:24 – Make sure you’re tracking closely 01:41 – Use the right keywords and build back links 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner 02:56 – Strategize by updating or deleting your content 03:42 – Link internally by using any Related Post Plugin in WordPress 04:18 – Check Yoast SEO Plugin for indexing 04:43 – Having more back links mean you can have more pages 05:19 – The key is not to lose links when you do pruning 05:41 – Don’t just remove pages! Redirect them 05:57 – Delete pages or consolidate your posts 06:43 – What Hub and Spoke content strategy is 07:42 – Don’t base pruning on just traffic! 08:52 – That’s it for today’s episode! 3 Key Points: Knowing the content you already have and what you want to add is the way to start. Keeping your content up to date means you need to monitor news and trends closely. Remember that you don’t want to lose links when deleting pages so redirect them instead! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How We Adapted Our Marketing Strategies in 2025

How We Adapted Our Marketing Strategies in 2025

In episode #2904, Eric Siu and Neil Patel discuss their innovative marketing strategies for 2025, focusing on the use of AI, social media adaptations, and the growing importance of podcasting. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Innovative Marketing Strategies for 2025 (05:59) Adapting Social Media Approaches (12:01) The Role of AI in Marketing (18:07) Podcasting Trends and Growth Strategies (23:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

23 Tammi 25min

Mark Zuckerberg Slams Apple For Its Lack of Innovation

Mark Zuckerberg Slams Apple For Its Lack of Innovation

In episode #2903, Eric Siu and Neil Patel discuss Meta's recent performance management changes, the implications of Elon Musk potentially buying TikTok, and the rising trend of CMO hiring in the marketing industry, indicating a recovery in the sector. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Apple-Facebook Revenue Debate (02:47) Meta's Performance Management Changes (05:58) Elon Musk and TikTok: Speculations and Insights (08:54) The Evolution of Social Media Products (11:50) Marketing Trends and CMO Hiring Surge (17:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

22 Tammi 20min

Evidence That Google Detects AI-Generated Content

Evidence That Google Detects AI-Generated Content

In episode #2902, Eric Siu and Neil Patel discuss the integration of AI tools in marketing strategies, M&A strategies, the differences in ad revenue between platforms like Pornhub and YouTube, and the potential for Apple to become a major player in the advertising space. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Evolution of AI and SEO (02:55) The Challenges for Traditional SEOs (06:12) Search Everywhere Optimization Explained (09:02) M&A Strategies and Business Structuring (11:49) Ad Revenue Insights: Pornhub vs YouTube (17:57) Apple's Growing Ad Marketplace (19:49) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

21 Tammi 22min

How Many People Do CEOs Really Rely On in an Org?

How Many People Do CEOs Really Rely On in an Org?

In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional human-focused ads, the nuances of Net Promoter Score (NPS), and recent changes to Google's algorithm. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Value of Trust in Leadership (06:09) The Future of Advertising (10:51) Understanding NPS and Customer Feedback (11:46) Critique of Google's Algorithm Changes (14:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

17 Tammi 17min

The Best AI Apps for Business in 2025

The Best AI Apps for Business in 2025

In episode #2900, Eric Siu and Neil Patel discuss various AI tools that can enhance business productivity, the rise of influencer marketing exemplified by MrBeast, Tesla's unique approach to marketing, the concerning presence of microplastics in food, and the importance of teaching children the value of hard work and resilience.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Exploring the Best AI Tools for Business (06:53) The Rise of MrBeast and Influencer Marketing (10:31) Tesla's Unique Marketing Strategy (13:45) Microplastics in Our Food: A Growing Concern (16:06) Entitlement and Resilience: Lessons from an Interventionist (23:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

16 Tammi 26min

What's the Real Value of a Personal Brand?

What's the Real Value of a Personal Brand?

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the services industry. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Value of Personal Branding (07:53) AI's Impact on Industries (09:47) Lessons from Bed Bugs (12:08) The Future of AI and Search Engines (18:55) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

15 Tammi 21min

2025 Will Not Be a Blockbuster Year for Most Companies

2025 Will Not Be a Blockbuster Year for Most Companies

In episode #2898, Eric Siu and Neil Patel discuss the economic outlook for 2025, emphasizing that it will not be a blockbuster year for most companies. They also share their predictions for marketing strategies and the importance of personal branding in the evolving landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Economic Outlook for 2025 (10:08) Predictions for Business Growth and Marketing in 2025 (19:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

14 Tammi 22min

Is Encyclopedia Britannica planning an IPO?

Is Encyclopedia Britannica planning an IPO?

In episode #2897, Eric Siu and Neil Patel discuss the surprising IPO plans of Encyclopedia Britannica, the implications of AI in business, particularly through the lens of Elon Musk's management strategies, and the evolving landscape of marketing agencies.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Encyclopedia Britannica's Surprising IPO (03:07) Elon's Theory of Constraints for Business Success (05:57) The Future of AI Agents in Business (09:10) The Evolution of Blog Comments and Engagement (11:52) The Future of Marketing Agencies in an AI World (16:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

9 Tammi 19min

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