8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Why You Should Hire Developers as Marketers | Ep. #589

Why You Should Hire Developers as Marketers | Ep. #589

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7 Unusual Marketing Tools That'll Help You Grow | Ep. #588

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Here's the Very First Email that You Should Send to Customers | Ep. #587

Here's the Very First Email that You Should Send to Customers | Ep. #587

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success. TIME-STAMPED SHOW NOTES: [00:27] Toda...

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How to Get Money out of Rich People | Ep. #586

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7 Age-Old Sales Hacks that Still Work Today | Ep. #585

7 Age-Old Sales Hacks that Still Work Today | Ep. #585

In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Age-Old ...

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Lavish Business Costs that Are Actually Worth It | Ep. #584

Lavish Business Costs that Are Actually Worth It | Ep. #584

In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on! TIME-STAMPED SHOW NOTES: [00:27] Today’s To...

7 Maalis 201811min

How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option | Ep. #583

How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option | Ep. #583

In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payme...

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The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient | Ep. #582

The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient | Ep. #582

In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The ...

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