8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581

How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581

In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game! TIME-STAMPED SHOW NOTES: ...

4 Maalis 20189min

What You Ought to Know About Amazon Advertising Before Everyone Else  | Ep. #580

What You Ought to Know About Amazon Advertising Before Everyone Else | Ep. #580

In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business. TIME-STAMPED SHOW NOT...

3 Maalis 20188min

How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills. TIME-STA...

2 Maalis 201810min

How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: H...

1 Maalis 20189min

How Long Should You Spend on Marketing Before You Give Up? | Ep. #577

How Long Should You Spend on Marketing Before You Give Up? | Ep. #577

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long...

28 Helmi 20189min

How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.  TIME-STAMPED SHOW NO...

27 Helmi 20189min

Something Google Doesn't Want You to Know | Ep. #575

Something Google Doesn't Want You to Know | Ep. #575

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:...

26 Helmi 201810min

How You Can Make Your Content Addictive | Ep. #574

How You Can Make Your Content Addictive | Ep. #574

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Ma...

25 Helmi 201810min

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