8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Measure Your Branding Efforts | Ep. #217

How to Measure Your Branding Efforts | Ep. #217

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just ...

5 Maalis 201710min

7-Point SEO Checklist | Ep. #216

7-Point SEO Checklist | Ep. #216

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find ...

4 Maalis 20177min

Our Favorite Marketing Books | Ep. #215

Our Favorite Marketing Books | Ep. #215

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Wheth...

3 Maalis 20179min

How to Efficiently Manage Your Marketing Projects | Ep. #214

How to Efficiently Manage Your Marketing Projects | Ep. #214

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing exper...

2 Maalis 20178min

Does Black Hat SEO Still Work? | Ep. #213

Does Black Hat SEO Still Work? | Ep. #213

In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search eng...

1 Maalis 20178min

7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212

7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your co...

28 Helmi 20178min

7 Key Elements of a High Converting Homepage | Ep. #211

7 Key Elements of a High Converting Homepage | Ep. #211

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how y...

27 Helmi 20178min

What Is a PBN? | Ep. #210

What Is a PBN? | Ep. #210

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space...

26 Helmi 20179min

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