8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Recruit Great Marketers | Ep. #209

How to Recruit Great Marketers | Ep. #209

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or c...

25 Helmi 201711min

How Effective Are 301 Redirects? | Ep. #208

How Effective Are 301 Redirects? | Ep. #208

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their web...

24 Helmi 20179min

How to Build a Sellable Website | Ep. #207

How to Build a Sellable Website | Ep. #207

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to ...

23 Helmi 201711min

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they displ...

22 Helmi 20179min

How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205

How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how N...

21 Helmi 201710min

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you op...

20 Helmi 201712min

How to Get Your Content into Google's Featured Snippet | Ep. #203

How to Get Your Content into Google's Featured Snippet | Ep. #203

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your parag...

19 Helmi 20179min

How to Grow Your Business with YouTube in 2017 | Ep. #202

How to Grow Your Business with YouTube in 2017 | Ep. #202

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through...

18 Helmi 201711min

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