How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Elo 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Elo 201614min

#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. ...

16 Elo 201615min

#15: Link Building for Better Google Ranking

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to...

15 Elo 201613min

#14: Leveraging Facebook Live as a Marketing Tool

#14: Leveraging Facebook Live as a Marketing Tool

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to l...

14 Elo 201614min

#13: How to Stay Consistent with Your Blog Content

#13: How to Stay Consistent with Your Blog Content

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to ke...

13 Elo 201614min

#12: How to Build Premium Quality Backlinks to Boost Rankings

#12: How to Build Premium Quality Backlinks to Boost Rankings

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to co...

12 Elo 201615min

#11: The Value of Customer Feedback

#11: The Value of Customer Feedback

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to conti...

11 Elo 201613min

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