Should You Repurpose Your Content? | Ep. #111

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts. Time Stamped Show Notes: 00:27 - Today’s topic: Why No One Is Reading Your Content 00:36 – You’re not doing anything to stand out and people are getting bored with the content 01:17 – 8 out of 10 people will read your headline, but only 2 out of 10 will continue to read the article 01:50 - Search for Copyblogger headline formula and find formulas that help you create attractive headlines 01:58 – Portent headline generator will help you craft awesome headlines 02:10 – Blogger Jon Morrow manages Kissmetrics blog 02:43 – If you can get a drunk person’s attention, you can get the normal ones’ 02:58 – Look at Growth Everywhere’s episode with Derek Halpern 03:10 – Spend time promoting your content 03:51 – “Everybody is looking for something from somebody else” 03:59 – Look at Email Hunter and Mix Max for email marketing tools 04:45 – Go to BuzzSumo, find your competitor, and find who’s tweeting their articles on Twitter 05:10 – Neil shares a sample email 06:00 – People are more likely to share your content if they know that you will reciprocate 06;11 – Find the top players in your space and see what they’re doing 07:30 – Don’t write mediocre content and use old posts to maintain traffic 09:00 – Use a tool like Meet Edgar to schedule your post 09:29 – Use Facebook to share posts too 09:48 – That’s it for today’s episode! 3 Key Points: Writing content alone is not enough—you have to get it to the RIGHT audience through sharing. Get help from people who will most likely share your content and reciprocate that help. Utilize different online tools that will make content sharing easier and less time consuming for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

13 Tammi 201713min

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how you can rapidly grow those downloads with a few invaluable tips.  Time Stamped Show Notes: 00:27 - Today’s topic: How We Got Our Podcast to One Million Downloads in Just 4 Months 01:05 – The first 3 years of “Growth Everywhere” were really tough 01:27 – Eric made a lot of mistakes at the start 01:33 – You have to be consistent with your podcast to hold your audience 02:10 – The people who produce the most amount of episodes, get the most number of listeners 02:30 – It’s not about producing really long episodes 02:44 – Neil shares the idea of “The Marketing School” 03:44 – “Information in, information out”—Eric wants valuable information that will make him ACT 04:28 – Eric shares his experience listening to Tim Ferris’ podcast 04:45 – Keep things concise and do it in a unique way 05:34 – Neil shares how email blasts helped them get more listeners 05:41 – Interview people in your podcast and promote it 06:50 – The guest should promote it, as well 07:20 – Batch your episodes 07:56 – There’s a team behind the podcast — from shownotes to audio editing — that make it work 08:30 – Doing everything on your own takes a lot of time 08:52 - That’s it for today’s episode! 3 Key Points: Mistakes are an opportunity to hone your skills and should not be repeated. Be concise and consistent with your podcast—encourage your listeners to add your podcast release schedule to their calendars. Every podcast should have a production team behind it to save you time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

12 Tammi 201712min

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention. Time Stamped Show Notes: 00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It 00:36 – Account-based marketing makes you identify ideal prospects ahead of time 01:15 – Have an inbound SDR to look at the exact leads 01:33 – Infer is a software solution that can help determine which leads are your most valuable leads 02:54 – You can spend your marketing effort towards responding and entertaining leads 03:16 – The cost of Infer depends on your size 03:24 – Lead forms work with 15-16 questions spread over a few pages 04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads 04:44 – Clearbit will show you information of people in your list 05:12 – Funnelholic’s experience with account-based marketing 05:44 – You don’t need quantity to make money—you need qualified leads 06:24 - That’s it for today’s episode! 3 Key Points: Account-based marketing is becoming more common, even though it’s been around for years. Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond. Focus on QUALITY leads—not the number of leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

11 Tammi 20179min

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not use it? Listen as Eric and Neil explain the benefits of live video and give us effective strategies to get the most out of this marketing strategy.   Time Stamped Show Notes: 00:28 – Today’s topic: How to Build a Brand Using Live Video 00:34 – Videos are getting bigger 01:11 – Live videos are the “behind the scenes” of people’s lives 01:53 – Gary Vaynerchuk leverages videos in his own terms, hiring D’Rock to follow him around and record his videos 02:26 – Gary V is ahead 10x because he does more live videos than anyone else 03:08 – Doing exciting stuff that relates to people equates to higher conversion rates 03:26 – Live videos are like your own TV channel 04:13 – People like doing business with PEOPLE 04:37 – Neil and Eric are both investing in live videos 04:50 – Wirecast is a tool to help you re-broadcast your videos 05:34 – Article by Leonard Kim on How to Get Facebook Verified 06:23 – Live videos on Facebook are getting priority 06:40 – Don’t just do live content on your videos – engage with your audience 07:03 – Respond to your fans 08:16 – Whale allows people to ask questions to each other 08:52 – That’s it for today’s episode!  3 Key Points: Live videos are becoming very popular, as there are NO limits to the ways you can use them for your business. Videos that have relatable and exciting content WILL give your business traction. Broadcast your videos across all different channels to GROW your reach; then, INTERACT with your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Tammi 201712min

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website. Time Stamped Show Notes: 00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links 00:42 – Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney 02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content 02:57 – More links does NOT mean a better website 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before 03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space 05:04 – UberSuggest will give you suggestions of what to incorporate into your content 05:17 – Don’t forget about The Skyscraper Technique! 05:58 – Linking out too much can make your website look like a directory 06:15 – Neil shares what his team did for his website to get another 10% in traffic 07:28 – Remove default URL date structures 08:16 – That’s it for today’s episode! 3 Key Points: Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords. Having more links does NOT guarantee you a top spot – RELEVANCY is key. Use tools to help you plan and strategize your content for overall relevance. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Tammi 201711min

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Elements of an Effective Marketing Report 00:45 – First, have high-level goals 01:08 – Have a different kind of threshold 01:24 – “Have your targets laid out so it is easier for people to digest” 01:31 – Second, look at the growth 01:47 – Examine your growth weekly 03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count 04:28 – The growth rate should be staying the same, if not increasing 04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet report in order to pull data 05:27 – GA data grabber helps you to pull reports, too 05:50 – Fourth, track the lifetime value of the customer and the cost to acquire new customers 06:15 – You need a metric 07:11 – Fifth, look at your revenue churn and customer churn 07:28 – Lincoln Murphy’s How Much Churn is Acceptable 07:47 – Ideal churn is less than 10% a year 08:30 – Sixth, Neil shares the time he talked to Ryan, from HubSpot 09:16 – Add your total headcount in your marketing report 10:18 – Lastly, the net promoter score allows you to measure the sentiments of the customers 11:12 – That’s it for today’s episode! 3 Key Points: Have a clear and simple goal which is easy for people to understand. Do NOT miscalculate your growth or it will lead you to a wrong impression of your business’ health. Quantifying customer satisfaction is IMPORTANT – know and understand your supporters and detractors. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Tammi 201714min

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing your network, changing up your headlines, and maximizing off the traffic you get on iTunes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips to Improve the Reach of Your Podcast 00:35 – #1: Have a following and email list AND push your content out to your channels 00:48 – Eric uses a podcasting host called, “List It” to push to multiple channels 01:15 – Email blast has also been effective for Eric and Neil 02:30 – #2: Show every single episode that you have recorded 02:50 – Eric uses MeetEdgar to schedule his posts 04:04 – #4: “The headlines really impact how many downloads a podcast gets” 04:13 – Copyblogger headline formula can give you templates to create attractive headlines 04:32 – Fortune’s headline generator also helps 04:36 – TitleCapitalization will fix your headline 04:57 – #5: If you have a podcast, have a blog, too! 05:48 – #6: The more ratings and reviews you have, the more you will get 06:18 – If you can get more traffic in iTunes, use it to get more views! 06:30 – Mention in your podcast to leave a review and rating 06:48 – Tim of LeadPages made The Marketing School’s intro and outro 07:20 – #7: Cross Promote 07:40 – John Lee Dumas has a great community called The Podcaster’s Paradise 08:10 – Share in a podcasting community to grow your network 08:15 - That’s it for today’s episode! 3 Key Points: Be in multiple channels and improve not just your content, but your headlines as well. Get feedback and ratings from iTunes—it can boost your traffic significantly. With the growing number of podcasters, it is much easier now to share, connect, and help one another. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Tammi 201711min

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency. Time Stamped Show Notes: 00:28 – Today’s topic: What You Need to Know About Digital Marketing Before Investing in It 00:50 – First is to get a high level view of what is going on 00:57 – There are a lot of YouTube videos available, like the one from HubSpot 01:30 – Know what your goals are and be clear with your target 01:51 – Figure out what channel you want to tackle first 02:02 – Neil’s focus is content marketing 03:00 – Neil wants to use YouTube 03:58 – Neil shares how he still maximizes on Facebook, even after he stopped spending money on it 04:30 – “Focus on one channel at a time and focus on things that work” 05:29 – Neil only does a few channels at once 05:49 – NeilPatel.com has been around for 2 years and Neil is focused on content marketing 06:40 – If you haven’t figured out your foundation for the different channels you’re running at once, it will slow you down 07:45 – Success takes time 08:07 – Eric shares how he grows “Growth Everywhere” 08:26 – Everything compounds in time 09:00 – Neil advises to not hire an agency on your first year 09:05 – If you can’t figure out traction on your own, your agency is going to just spend all your money before they figure things out 09:34 – You don’t have to be an expert – work to figure out the basics on your own 09:47 – That’s it for today’s episode! 3 Key Points: Don’t go into multiple channels at once – pick one at a time, conquer it, and be the best at it. All good things take time when it comes to maximizing on a digital marketing strategy. You don’t have to be an expert – just be technical enough to figure out the basics on your own. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

6 Tammi 201713min