Should You Repurpose Your Content? | Ep. #111

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs. Time Stamped Show Notes: 00:28 – Today’s topic: Is Guest Posting Still Worth It? 00:44 – Guest posting is posting on other websites for link building purposes 01:30 – It’s still worth it 01:48 – Before, guest posters get author accounts 02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes 02:32 – DON’T waste your time guest posting for links anymore 02:41 – Focus on guest posting to drive leads 03:13 – Neil talks about his friend, Jason, who specializes in guest posting 03:57 – You will see little to no results on your first 6 months of guest posting 04:00 – It takes a year to get traction 04:29 – Eric shares an article he wrote about YouTube advertising 05:33 – Guest posting has it’s ROIs 05:53 – Focus on delivering value 06:19 – Yields from guest posting will definitely take time 06:41 – That’s it for today’s episode! 3 Key Points: Guest posting is STILL relevant as a marketing tool. Do NOT focus on link building – it’s about driving those leads. Make sure you are delivering VALUE in your posts. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Tammi 201710min

In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy, and factors you should consider while looking for the next best fit for the company. Time Stamped Show Notes: 00:28 – Today’s topic: How to Hire Marketing Interns 00:40 – “The people that are really hungry [to learn]; sometimes, they end up being the best hires” 00:43 – Having a long-term internship program will be good for a business 01:03 – Use Craigslist or a tool called Workable to keep your hiring process simple 01:10 – First, create a good job description 01:19 – Eric uses Spark Hire, which allows video interviewing 02:38 – Neil uses Elevation Scholars to offer marketing scholarships 03:17 – Neil lists his requirements for the marketing scholarships he offers 04:59 – Neil pays for their interns’ services 05:15 – Take your interns to training 05:34 – Help them grow and pay them at the same time 06:11 – Make sure there is a “light” in your program 06:28 – Constantly give your feedback 06:46 – Target websites about career change to promote your search 07:26 – Use 15Five to setup automated feedback for your interns 08:08 – Be supportive to your team 08:17 – That’s it for today’s episode! 3 Key Points: No need to reinvent the wheel—use the online tools available to you for your hiring and selection process. Do NOT focus solely on talent alone, consider the person’s character too. Give training and constant feedback—interns need your direction. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Tammi 201711min

In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Marketing Tactics that You Ought to be Leveraging 00:37 – #1 Use TurboDial to collect phone numbers of visitors on your website 00:56 – Send TurboDial a signal to send a text message to the person 01:30 – You can program replies when a person responds to your text 02:09 – #2 Make your stuff is available for pirates on torrent sites 02:52 – #3 Use exit pop-ups 03:17 – #4 Make sure your funnel is congruent with your client’s interests 04:13 – #5 Go to BuzzSumo and find out which of your competitors’ posts are going viral 04:21 – Ahrefs will also show you your competitors’ most popular posts 04:29 – Take the post’s URL and put it into Twitter search to show the top users sharing the content 04:37 – Write something similar, but better, then start emailing the users about your content 05:15 – When they respond, ask them what you can do for them and make a P.S. about sharing your content 05:35 – #6 Have a content creation checklist or learn about content repurposing 06:34 – Google “content repurposing workflow” 06:44 – #7 With remarketing, put your pixel in your email signature 07:35 – That’s it for today’s episode! 3 Key Points: Make your content available for pirates – let them do the work of spreading the word for you. Use exit pop-ups, they are triggers for opt-ins. Keep an eye on your competitor’s posts, create betters ones, and share them with the people who are engaging with your competitor’s content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2 Tammi 201711min

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without needing to be technical. Listen as Neil and Eric provide you with great advice on how to get started with Facebook Ads. Time Stamped Show Notes: 00:28 – Today’s topic: How to Get Started with Facebook Ads 00:48 – Boosting your posts 01:04 – Digital Marketer’s Podcast episode on boosting posts has in-depth information on the topic 01:18 – Boost what gets people engaged or what you want 01:34 – Boosting does NOT have to be expensive 01:54 – Neil loves to spend on page likes 02:14 – Spending money on likes is like building your own platform 02:37 – Targeting your audience on geographic location, interests, etc. doesn’t work well unless you have an email list similar to it 03:22 – Build lookalike audiences 03:40 – Use Google Tag Manager to set your pixels 04:37 – Don’t do complex stuff just yet 04:47 – FIRST, use Facebook traffic for brand awareness 05:24 – AdEspresso has ads templates which you can pull ideas from 05:48 – HelloBar is a tool you can use to collect more page likes 05:51 – That’s it for today’s episode! 3 Key Points: Start with the simple ads and prove its effectivity BEFORE trying out complex ones. Do NOT forget to set-up yours pixels, first. Facebook ads can be used for different purposes – not just for conversions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

1 Tammi 20179min

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP. Time Stamped Show Notes: 00:28 – Today’s topic: 4 Steps to Getting Started with RSLA 00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website 00:50 – The idea is to target people who visited your site before and are searching for something similar in Google 01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords 01:36 – PIxeling is very easy – just add the pixel code to your account 01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion 02:12 – KissMetrics is an example 03:00 – Being too broad in your content will get you irrelevant traffic 03:33 – Use a Google Keyword tool or SEMRush for your keyword research 04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign 05:13 – RLSA allows you to do more advanced marketing strategies 05:35 – That’s it for today’s episode! 3 Key Points: RLSA allows you to target past website visitors who are searching for similar things on Google. Avoid irrelevant traffic by making your content RELEVANT to your target audience. RLSA enables you to set-up advanced strategies for your remarketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

31 Joulu 20169min

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance. Time Stamped Show Notes: 00:28 – Today’s topic: Which Google Analytics Metrics Should You Be Tracking? 00:35 – It’s important to track your conversion rates 00:46 – This tells you how well your website is performing 01:07 – Look at your traffic from the last 7 days and do week by week comparison 01:19 – You should be getting more traffic from the previous week 01:25 – “You will not always hit those goals but you’ll see which channels are moving down” 01:30 – Figure out strategies you can use to address the metrics that went down 02:03 – The week by week indicator should show you results of whether you’re doing better or worse 02:06 – Look at the value of certain landing pages 02:11 – Make sure you have setup value for your goal conversion setup 02:33 – The key is to be able to know how much your page is worth 02:56 – Check your Google Analytics > Audience > Behavior > Engagement 03:05 – A chart regarding how long people are staying on your site will show up 03:12 – Most users will be on the 0-10 second range 03:19 – Improve usability and flow of your site to make visitors stay longer 03:42 – Track your bounce rate and keep it as low as possible 04:20 – “Looking at your rates is a good place to start” 04:29 – Neil also looks at Behavior > Site Content > All Pages 04:36 – This lists your most popular content 04:45 – There are some pages that might just grow popularity and you have to monetize it 05:27 – Check out what your top traffic sources are 06:03 – Set aside time to assess your Google Analytics 06:20 – Make sure your Google Search Console is connected to your Google Analytics 06:49 – That’s it for today’s episode! 3 Key Points: The metrics you should track vary from business to business – it isn’t one-metric-fits-all. Looking deeper into your metrics will reveal relevant strategies you can use to improve your site. Take time to study and analyze your Google Analytics every week. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

30 Joulu 201610min

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best. Time Stamped Show Notes: 00:28 – Today’s topic: How to Prepare for Google’s First Mobile Index 00:38 – Google’s focus is shifting more towards mobile 00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better 01:13 – AMP also has a carousel like the ones in the desktop version 01:23 – Make sure you use the AMP framework for your sites 01:37 – Get rid of anything obtrusive like pop-ups 02:18 – Make sure your website is optimized for speed 02:28 – Google Chrome allows you to test how quickly pages are loading 02:39 – Look at Google Chrome’s page speed and page speed tools 02:46 – Pingdom is one tool that you can use to do a speed test 02:56 – Make your site more readable 03:21 – Setup filters and segments in Google Analytics report for mobile views 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit 03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer 04:20 – A responsive design is key 04:28 – Run structured data tests for different URLs 04:42 – Use a Googlebot to test if your canonical links are accessible 05:00 – That’s it for today’s episode! 3 Key Points: Use the AMP framework as the basis for your mobile sites. Remember to make adjustments to your UI and design for the best user experience. Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

29 Joulu 20168min

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up. This is why it is of the utmost importance to make sure your attendance is high. Tune in to learn the tips and strategies you need to skyrocket your webinar show up rates. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Get People to Show Up to Your Webinar 00:34 – Make sure you are emailing people inviting them to your webinar 00:58 – Email works because people are busy and tend to forget 01:10 – Collect phone numbers from webinar registrations 01:13 – The lead is more qualified if they’re willing to get more information and stay committed 01:25 – An SMS provider like Twilio that is integrated to your webinar can send SMS reminders before the webinar starts 01:51 – Third, use social media ads 02:29 – You can retarget people based on their behavior 02:31 – Fourth, don’t make your webinar available too far in advance 02:57 – The closer your registration is to the start date of your webinar, the higher the attendance rates 03:39 – Use repeating webinars, and tools such as WebinarJam or EverWebinar 04:06 – Go to Neil’s website to check his repeating webinar 04:35 – Sixth is an indoctrination video 04:40 – A video showing people what to expect and what will be valuable to them 04:53 – Add a “thank you” video on the “thank you” page and ask them to complete a survey 05:30 – Lastly, hit your social media channels and do joint webinars 05:35 – HubSpot does joint webinars 06:07 – That’s it for today’s episode! 3 Key Points: Having people sign-up for your webinar is easy; however, the real challenge is getting them to show up. Your webinar has to be of SUBSTANCE so people can’t bear to miss it. Utilize different online tools to get people to show up to your webinar. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

28 Joulu 20169min