How to Prepare for Google’s First Mobile Index | Ep. #151

How to Prepare for Google’s First Mobile Index | Ep. #151

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best. Time Stamped Show Notes: 00:28 – Today’s topic: How to Prepare for Google’s First Mobile Index 00:38 – Google’s focus is shifting more towards mobile 00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better 01:13 – AMP also has a carousel like the ones in the desktop version 01:23 – Make sure you use the AMP framework for your sites 01:37 – Get rid of anything obtrusive like pop-ups 02:18 – Make sure your website is optimized for speed 02:28 – Google Chrome allows you to test how quickly pages are loading 02:39 – Look at Google Chrome’s page speed and page speed tools 02:46 – Pingdom is one tool that you can use to do a speed test 02:56 – Make your site more readable 03:21 – Setup filters and segments in Google Analytics report for mobile views 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit 03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer 04:20 – A responsive design is key 04:28 – Run structured data tests for different URLs 04:42 – Use a Googlebot to test if your canonical links are accessible 05:00 – That’s it for today’s episode! 3 Key Points: Use the AMP framework as the basis for your mobile sites. Remember to make adjustments to your UI and design for the best user experience. Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The Importance of Being a T-shaped Marketer | Ep. #22

The Importance of Being a T-shaped Marketer | Ep. #22

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. ...

22 Elo 201611min

Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Elo 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Elo 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Elo 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Elo 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Elo 201614min

#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. ...

16 Elo 201615min

#15: Link Building for Better Google Ranking

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to...

15 Elo 201613min

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