7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results 01:06 – #2: Leverage dayparting 01:13 – It is very useful and cost efficient, especially in B2B 01:49 – #3: Single keyword ad groups 01:51 – It will allow you to focus on one keyword and keep your ads tailored 02:16 – #4: Geo-targeting 02:28 – You can give people specific offers based on their location 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list 04:01 – #6: Integrate the keywords that the users search for into your landing page 04:23 – Optimize landing pages for conversion 04:32 – Last is to use CPA bidding which works well and let Google do its work 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:49 – Go to SingleGrain.com/giveaway for multiple entries 06:02 – That’s it for today’s episode! 3 Key Points: Site links will consistently add traffic to your site and can increase your search ranking. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly. Consistently optimize your landing page with the RIGHT keywords. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Elo 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Elo 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Elo 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Elo 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Elo 201614min

#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. ...

16 Elo 201615min

#15: Link Building for Better Google Ranking

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to...

15 Elo 201613min

#14: Leveraging Facebook Live as a Marketing Tool

#14: Leveraging Facebook Live as a Marketing Tool

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to l...

14 Elo 201614min

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