Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018 00:45 – PBNs or private blog networks still work but have their risks 00:54 – Google has had a difficult time catching PBNs 01:33 – Guest posting is great but won’t be as effective as it once was 01:56 – Google will know when a contributor posts 02:21 – Linking spam will continue to lose its value 02:54 – Do content marketing the RIGHT way so you can scale up 03:20 – Anything that is quick and easy will NOT last 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:02 – Go to SingleGrain.com/giveaway to get your FREE copy 04:15 – That’s it for today’s episode! 3 Key Points: Google is continuously improving how well they track and catch PBNs. Content marketing is a long-term play and if done right, will gain you the audience that will link to you. Marketing plays will change significantly in 2018. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Elo 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Elo 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Elo 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Elo 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Elo 201614min

#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. ...

16 Elo 201615min

#15: Link Building for Better Google Ranking

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to...

15 Elo 201613min

#14: Leveraging Facebook Live as a Marketing Tool

#14: Leveraging Facebook Live as a Marketing Tool

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to l...

14 Elo 201614min

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