Should You Ever Change Your Company Name? | Ep. #661

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Change Your Company Name? [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains. [00:57] When you change domains, you lose 5-10% of your link juice. [01:10] Moz wrote a blog post about their name change and how it affected the company. [01:20] If you are going to make the change, make sure that you have your SEO bases covered. [01:28] You could potentially lose traffic and revenue. [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages. [01:50] The main reason to change your name is if the name keeps you pigeon-holed. [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name. [02:10] Comcast had a lot of bad press that was unavoidable. [02:33] They changed their cable product to Xfinity and tried to rebrand. [02:56] It helped to bury the negative press. [03:27] From a reputation management standpoint, a name change makes sense. [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink. [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name. [04:26] If you have a strong brand, consider reputation management before you scrap your name. [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website. [05:15] That’s all for today! [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.