What Marketing Channel is Really Causing Your Sales? | Ep. #667

What Marketing Channel is Really Causing Your Sales? | Ep. #667

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed. [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line. [02:02] Google Analytics also has multi-channel attribution. [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7. [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics. [04:20] Segment will take your data points and push it to your CRM. [04:46] That’s all for today! [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Who Should Your First Marketing Hire Be and Why? | Ep. #67

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

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How to Do Effective Keyword Research | Ep. #66

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In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content ...

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Should You Attend Marketing Conferences? | Ep. #65

Should You Attend Marketing Conferences? | Ep. #65

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conf...

4 Loka 201611min

Which Marketing Tactics Should You Start With? | Ep. #64

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In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and ...

3 Loka 201612min

How Often Should You Be Emailing Your List? | Ep. #63

How Often Should You Be Emailing Your List? | Ep. #63

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. ...

2 Loka 20168min

The Art of Promoting and Recording Podcasts | Ep. #62

The Art of Promoting and Recording Podcasts | Ep. #62

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Market...

1 Loka 201613min

Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61

Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own busi...

30 Syys 201610min

Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time...

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