Business of Betting Podcast14 Helmi 2025

E238 - Manuel Stan from Catena Media

On this episode of the Business of Betting podcast, Jason is joined by Manuel Stan, CEO of Catena Media.

Hear them discuss:

01:01 - Manuel’s journey to Las Vegas and what it’s like calling it home

03:07 - An overview of what Catena Media does and its role in the sports betting ecosystem

04:03 - How shifts in the U.S. market are impacting Catena Media’s business

07:21 - How affiliates are evolving and why engagement is becoming more important

08:00 - Why Catena Media doesn’t operate its own sportsbook

09:31 - The challenges of being a publicly listed company

12:28 - Catena Media’s turnaround strategy under Manuel’s leadership

13:30 - Why Catena Media pulled back from a joint AI initiative

15:20 - The long-term viability of CPA models in the U.S. market

16:49 - Jason’s take on affiliates and their role in customer acquisition

20:38 - The balance between product quality and marketing investment

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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Jaksot(310)

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