đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
The Best One Yet19 Helmi 2025

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims
 but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards
 and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity
 but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Jaksot(1619)

đŸ„‡ “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

đŸ„‡ “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

Gold reached a record $4,000/ounce
 but this gold run is different than any in history.How is Rowan doing $150M in sales of ear piercings for girls?... The Window of Loyalty.Sharpie Markers figured ou...

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👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

Alex Cooper’s Call Her Daddy launched an ad agency
 It’s vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby strollers
 and fertility explains the trend.CBS News named Bari ...

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đŸ€Ą “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

đŸ€Ą “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

OpenAI’s Sora hit #1 in the app store with AI-only vids
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The founder of Friend joins the pod for an interview
 And announces he’s making a Friend AI movie.Taco Bell and Salt & Straw resurrected the Choco Taco
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đŸŽó §ó ąó „ó źó §ó ż “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

đŸŽó §ó ąó „ó źó §ó ż “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

Swig started the Dirty Soda trend that’s taking over America
 and now it’s overtaking alcohol.David Beckham’s financials leaked
 He makes more $$$ today than as a star soccer player.McKinsey breeds mo...

2 Loka 202522min

đŸ¶ “Cute > Compute” — DoorDash’s delivery bot. Etsy’s ChatGPT website-killer. America’s 15th Shutdown. +Ford Poetry.

đŸ¶ “Cute > Compute” — DoorDash’s delivery bot. Etsy’s ChatGPT website-killer. America’s 15th Shutdown. +Ford Poetry.

DoorDash’s 1st food delivery robot has as a strategic feature
 Cuteness.Etsy stock jumped 16% on a shopping deal with ChatGPT
 but AI agents are also a website-killer.The impact of the Government Shut...

1 Loka 202521min

đŸŽ© “Boardwalk McEmpire” — McDonald’s Monopoly psychology. Friend AI’s viral subway ad. EA’s Saudi Sale. +The Best Idea Yet nomination.

đŸŽ© “Boardwalk McEmpire” — McDonald’s Monopoly psychology. Friend AI’s viral subway ad. EA’s Saudi Sale. +The Best Idea Yet nomination.

Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessMcDonald’s Monopoly is back after 10 years
 It broke the rules of marke...

30 Syys 202522min

đŸ„ƒ “Negroni Hotel” — Death & Co’s hotel chain. Costco’s 9am DINK hour. Apple acquires Intel? +Ad-supported Toilet Paper

đŸ„ƒ “Negroni Hotel” — Death & Co’s hotel chain. Costco’s 9am DINK hour. Apple acquires Intel? +Ad-supported Toilet Paper

Death & Co. started the craft cocktail movement
 and now it’s becoming a hotel chain.Apple’s surprise Made in America power move?... Buy Intel (the whole company).Costco opened 1 hour early for execut...

29 Syys 202521min

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