đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
The Best One Yet19 Helmi 2025

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims
 but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards
 and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity
 but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

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Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Jaksot(1620)

📀 “DJ VC” — The Chainsmokers’ VC fund. Uber’s robo-chauffeur. The Fed’s situationship.

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David, the $725M protein bar brand, dropped its most controversial product yet
 Cod fish.Pittsburgh just snagged $90B in AI investments
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đŸ™‹â€â™€ïž “Power Pause” — Millennial Moms-preneurs. KFC vs Dave’s Hot Chicken. Vibe Coding’s AI drama.

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🏰 "Kingdom of the Coin" — Bhutan's Bitcoin Bump. Love Island's economy. Delta's Super Business Class+

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Love Island is the most viral show of the year
 and it’s having a global economic impact.Delta only makes $4 profit per ticket
 so it’s launching new premium classes (Super Biz Class+)Bitcoin hit a fr...

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🧁 “Frosted Freaks” — Kellogg’s Nutella deal. Netflix’s Anime AI. The Pentagon’s rare earth stock.

Kellogg’s cereal brands were just acquired by Italy’s Ferrero (Nutella)
 but it’s really about the mascots.Netflix’s most popular content is actually Anime
 and Japan’s Anime shows an AI growth hack. ...

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😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

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Gmail launched a Weapon of Mass Unsubscription
 to fix your inbox stress. The matcha industry is suffering an unprecedented shortage
 blame Japan’s senior citizens.X’s CEO Linda Yaccarino is officiall...

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đŸ›ïž “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.

đŸ›ïž “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.

London’s most popular restaurant, Dishoom, has a wild growth hack
 Roll the dice, get a free meal.Amazon Prime Day is now Prime Week
 but it’s really a fake deal mind game.One biz is saving flood vict...

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