đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
The Best One Yet19 Helmi 2025

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims
 but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards
 and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity
 but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

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Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Jaksot(1621)

đŸȘ–“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

đŸȘ–“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

The best player in the NBA Finals wears Converse
 so they launched a sneaker dating show?War in the Middle East means the US Army has a new recruit
 Palantir, Meta, and OpenAI.Din Tai Fung is now the ...

16 KesÀ 202522min

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

Rolex sales are jumping
 because women are giving them as engagement rings (watches?).Home Depot’s newest business risk?... It’s now ground zero in the ICE immigration raids.Starbucks hosted the world...

13 KesÀ 202520min

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

The US and China trade deal looks more like a trade dud
 because of China’s Infinity Stones.When Heinz ketchup changes its bottle, sales pop
 so it launched maple syrup ketchup jugs.Summer House star ...

12 KesÀ 202520min

đŸŒ “Stox4Kidz” — $1k baby accounts. SmartLess’ podcast phone. Zuck’s AI dragons.

đŸŒ “Stox4Kidz” — $1k baby accounts. SmartLess’ podcast phone. Zuck’s AI dragons.

What if every newborn got a $1K stock account?... If the budget bill passes, that’s happening.Why is SmartLess, the podcast, launching a wireless company?... Because 35% of Millennials are still on th...

11 KesÀ 202522min

🧊 “Liquid iPhone” — Apple’s WWDC reveal. Bachelorette $$$ index. Warner Bros’ Bad Bunny breakup.

🧊 “Liquid iPhone” — Apple’s WWDC reveal. Bachelorette $$$ index. Warner Bros’ Bad Bunny breakup.

Apple’s biggest event of the year was all about “liquid”
 And Apple lost $90B in 9 minutes.Bach parties now cost $1,400/person
 we dove into the Bachelorette Industrial Complex (spoiler: dudes spend m...

10 KesÀ 202522min

💔 “Bro-vorce” — Elon’s money vs Trump’s power. Hot Wheel’s social surge. Reddit’s upvote power.

💔 “Bro-vorce” — Elon’s money vs Trump’s power. Hot Wheel’s social surge. Reddit’s upvote power.

From power couple to cat fight, we now have Elon’s riches vs. Trump’s power
 so we predict who wins.Hot Wheels is surging on Insta, YouTube, and TikTok
 with a different strategy for each.Reddit’s hug...

9 KesÀ 202522min

🎼 “Mario Hits Puberty” — Nintendo’s Switch 2 sellout. Our 401K password trick. AI Traffic Lights.

🎼 “Mario Hits Puberty” — Nintendo’s Switch 2 sellout. Our 401K password trick. AI Traffic Lights.

Nintendo’s Switch 2 release caused chaos worldwide
 because of Paul Rudd.Retirement accounts have surged, so we share our top savings rule
 Forget your password.The new target of tech disruption? Traf...

6 KesÀ 202522min

đŸ‘» “Halloween Canceled” — Spirit’s trade war-ning. Fortune 500’s founder fun. Pizza Hut’s reading app.

đŸ‘» “Halloween Canceled” — Spirit’s trade war-ning. Fortune 500’s founder fun. Pizza Hut’s reading app.

Spirit Halloween cancelled their summer costume preview
 because the trade war has a tail.A record 55 women lead Fortune 500 companies
 and a record 24 founders do too.Pizza Hut’s “Book It” app 
 it’s...

5 KesÀ 202522min

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