Two running empires, Adidas vs Puma.  The famliy feud + the current trail shoe portfolio.

Two running empires, Adidas vs Puma. The famliy feud + the current trail shoe portfolio.

Thomas Neuberger joined me from Believe in the Run to talk about the familiy feud that built two great running empires. Puma + Adidas.

Rudi and Adi were the perfect team until they weren't. They spent most of their adult years at odds and eventually were buried at opposite ends of the same cemetary.

We dig into the family feud and talk about the current road and trail portfolio.

More from Believe in the Run:

Adidas Adizero Evo SL Review

A comprehensive overview of Adidas' shoe portfolio.

Adidas TERREX Agrivac

PUMA Magmax

PUMA Deviate Nitro 3

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Salt Lake Foothills Trail Races - May 31, 2025

VKTRY Insoles

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands

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We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

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Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western Stat...

29 Kesä 28min

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that te...

22 Kesä 22min

Western States Wants to Protect, UTMB Wants to Grow

Western States Wants to Protect, UTMB Wants to Grow

Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes ...

19 Kesä 17min

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It ...

16 Kesä 14min

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

Modern trail running shoes are better than they've ever been. So why do so many runners still find themselves drawn to older designs like the Nike ACG LDV?Josh and Inky use one nostalgic shoe to explo...

12 Kesä 28min

Why Western States is America's Most Important Race | More than a Run

Why Western States is America's Most Important Race | More than a Run

Western States 100 occupies a different place in trail running than almost any other race. Months before the starting gun, runners and fans are already studying the field, imagining the canyons, debat...

9 Kesä 23min

Why Trail Running Hides Competition

Why Trail Running Hides Competition

Trail running culture loves winners. That's obvious. The sport builds documentaries about them, fills Instagram feeds with them, and spends months debating who will win Western States. But the more Jo...

4 Kesä 17min

What Happens When Running Becomes Your Job? | Jacob Puzey

What Happens When Running Becomes Your Job? | Jacob Puzey

Professional running can quietly turn into pressure, performance, sponsorship obligations, and constant visibility. This episode with Jacob Puzey is for runners who have felt burnout creeping into the...

25 Touko 19min

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