Borderlands Trail and Ultra Running26 Marras 2024

Why the Trail Running Shoe Industry Is Exploding Right Now

Trail running shoes are evolving faster than ever, with a wave of new brands and technologies reshaping the sport. In this episode, Josh and Taylor Bodin—Lead Trail Reviewer at Believe in the Run—dig into why innovation in trail footwear is accelerating and why runners should be paying attention.

From heritage brands to newcomers like NNormal, Speedland, and Norda, the conversation explores the materials, design philosophies, and performance goals driving modern trail running shoes. Along the way they unpack sustainability, premium construction, and how brand identity and storytelling are becoming just as important as what’s underfoot.

For trail runners curious about the brands and technology shaping the future of trail running shoes.

Please give us a follow, rate the podcast, and give a review.

Topics / Timestamps

03:01 Heritage Brands vs. Modern Innovations
06:02 The NNormal Brand and Its Unique Approach
11:59 Speedland: A New Era in Trail Running Shoes
29:23 The Evolution of Shoe Technology
32:04 Performance vs. Design in Trail Running Shoes
37:02 The Rise of Norda and Its Unique Community
39:59 Innovative Materials and Their Impact on Performance
46:04 The Future of Trail Running Footwear
Resources / Links
Believe in the Run reviews:
NNormal: Tomir 2.0, Kjerag
Speedland: GS:TAM, GS:PGH, SL:HSV
Norda: Norda 001, Norda 002, Norda 003

Presented by Kiprun.

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