Episode 25: Influence Marketing realities with Jason Falls

Join us as we dig deep with Influence marketing expert, Jason Falls. He helps break down not only what influence marketing actually is & where it began but also how business of all types can utilize this tool to help implement their go-to-market strategy. Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, is due February 23 from Entrepreneur Press. find him at: https://jasonfalls.com​ His book Winfluence - Reframing Influencer Marketing to Ignite Your Brand https://amzn.to/2Zlu6mw​ Cornett's: https://teamcornett.com​ Examples we discussed in the FangledCast 1792 Bourbon: https://1729bourbon.com​ 1792 Style: http://style.1792bourbon.com​ Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp​ Canon EOS M6 Mark II https://amzn.to/37oexzp​ Power Source for camera streaming https://amzn.to/3airBIG​ Stream Deck https://amzn.to/3ag0TQN​ Yeti Microphone https://amzn.to/2KsnRtg​ Green Screen Starter https://amzn.to/38aBeGE​ LED Light Kit https://amzn.to/34jQ8cl​ Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO​ BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3​ Leading Beyond a Crisis https://amzn.to/2IS2els​ Stop Being the Best Kept Secret https://amzn.to/3gQje8t​ Selling with a Noble Purpose https://amzn.to/3gUzepG​ How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686​ 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM​ What Got You Here Won’t Get You There https://amzn.to/3r0zisT