225 - Blindsight and Neuromarketing

225 - Blindsight and Neuromarketing

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.

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Jaksot(332)

021 - Inbetweenisode 3 - Christina Draganich

021 - Inbetweenisode 3 - Christina Draganich

In this inbetweenisode, Christina Draganich explains how she came up with the idea to research placebo sleep, and she tells us how anyone with the right guidance can use science to expand our understa...

3 Huhti 201435min

020 - The Future - James Burke and Matt Novak

020 - The Future - James Burke and Matt Novak

If you love educational entertainment – programs about science, nature, history, technology and everything in between – it is a safe bet that the creators of those shows were heavily influenced by the...

17 Maalis 20141h 14min

019 - The Placebo Effect - Kristi Erdal

019 - The Placebo Effect - Kristi Erdal

How powerful is the placebo effect? After a good night’s sleep could a scientist convince you that you had tossed and turned, and if so, how would that affect your perceptions and behavior? What if a ...

1 Maalis 20141h 10min

018 - Inbetweenisode - The Benjamin Franklin Effect

018 - Inbetweenisode - The Benjamin Franklin Effect

Benjamin Franklin knew how to deal with haters, and in this episode we learn how he turned his haters into fans with what is now called The Benjamin Franklin Effect. Listen as David McRaney reads an ...

19 Helmi 201428min

016 - Conspiracy Theories - Steven Novella and Jesse Walker

016 - Conspiracy Theories - Steven Novella and Jesse Walker

Who is pulling the strings? Who is behind the coverup? Who holds the real power, and what do they want? How deep does the conspiracy to control your mind go? In this episode we discuss the history, s...

16 Tammi 201458min

015 - Inbetweenisode - Narrative Bias

015 - Inbetweenisode - Narrative Bias

In this inbetweenisode I read an excerpt from my book, You Are Now Less Dumb, about a strange experiment in Michigan that tested the bounds of the self by throwing three very unusual men into a situat...

8 Tammi 201417min

014 - Narratives - Melanie C. Green

014 - Narratives - Melanie C. Green

In this episode we discuss the power of narratives to affect our beliefs and behaviors with Melanie C. Green, a psychologist who studies the persuasive power of fiction. According to Nielsen, the TV ...

24 Joulu 20131h 2min

013 - Technology - Clive Thompson

013 - Technology - Clive Thompson

The very fact that you are reading this sentence, contemplating whether you want to listen to this podcast, means that you are living out a fantasy from a previous generation's cyberpunk novel. Howev...

4 Joulu 20131h 11min

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