Should you trust your gut?
Nudge3 Maalis 2025

Should you trust your gut?

Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead to smarter decisions in business, sports, and investing. You’ll learn: Why gut instinct can beat data-driven decisions (feat. insights from Gerd Gigerenzer). How firefighters, CEOs, and handball players make better choices under pressure. The dangers of overthinking—why too much time can worsen decisions (feat. 2004 golf study). Why simple rules predict outcomes better than complex models (feat. Wimbledon & NFL studies). --- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Gerd’s book Smart Management: https://mitpress.mit.edu/9780262548014/smart-management/ --- Sources: Baum, J. R., & Wally, S. (2003). Strategic decision speed and firm performance. Strategic Management Journal, 24(11), 1107–1129. Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. DeMiguel, V., Garlappi, L., & Uppal, R. (2009). Optimal versus naive diversification: How inefficient is the 1/N portfolio strategy? The Review of Financial Studies, 22(5), 1915–1953. Dörfler, V., & Eden, C. (2017). Becoming a Nobel Laureate: Patterns of a journey to the highest level of expertise. AoM 2017: 77th Annual Meeting of the Academy of Management, Atlanta, GA, August 4-8. Easterbrook, G. (2010). TMQ’s annual bad predictions review. ESPN. Eslam sdt Henry. (2018). Best football trick world cup 2006 Jens Lehmann [Video]. YouTube. https://youtu.be/LRAOEWAbO00 Johnson, J., & Raab, M. (2003). Take the first: Option-generation and resulting choices. Organizational Behavior and Human Decision Processes, 91(2), 215–229. Klein, G. A. (1999). Sources of power: How people make decisions. MIT Press. Reb, J., Luan, S., & Gigerenzer, G. (2024). Smart management: How simple heuristics help leaders make good decisions in an uncertain world. The MIT Press. Serwe, S., & Frings, C. (2006). Who will win Wimbledon? The recognition heuristic in predicting sports events. Journal of Behavioral Decision Making, 19(4), 321–332. https://doi.org/10.1002/bdm.530 West, D. C., Acar, O. A., & Caruana, A. (2020). Choosing among alternative new product development projects: The role of heuristics. Psychology & Marketing, 37(12), 1719–1736. https://doi.org/10.1002/mar.21397

Jaksot(281)

#9: How to nudge people into voting, buying and recycling

#9: How to nudge people into voting, buying and recycling

“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Mart...

13 Elo 201917min

#8: The power of scarcity and why less is more

#8: The power of scarcity and why less is more

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when ...

29 Heinä 201919min

#7: How the UK government nudges British people

#7: How the UK government nudges British people

The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the ...

9 Heinä 201916min

#6: The psychology behind effective pricing

#6: The psychology behind effective pricing

Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective ...

22 Kesä 201922min

#5: The science behind distinctive advertising

#5: The science behind distinctive advertising

There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so man...

2 Kesä 201923min

#4: How social proof reduces theft and doubles sales

#4: How social proof reduces theft and doubles sales

One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains ho...

15 Touko 201917min

#3: Why marketers want to know your habits

#3: Why marketers want to know your habits

Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life eve...

30 Huhti 201923min

#2: Five highly effective negotiation tactics

#2: Five highly effective negotiation tactics

Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talk...

13 Huhti 201920min

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