Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

In episode #2926, Eric Siu and Neil Patel discuss the evolving landscape of search engines and AI tools, particularly focusing on Google's position in the market compared to emerging AI platforms like ChatGPT and Grok. They explore user engagement metrics, the stickiness factor of various tools, and the limitations of AI in providing accurate information. The discussion highlights the importance of using multiple platforms for different tasks and the challenges AI faces in discerning the validity of information. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The State of Search: Google vs AI (06:00) User Engagement and Stickiness Factors (11:50) AI Tools: Performance and Limitations (14:53) The Future of AI in Information Retrieval Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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How ChatGPT Ads Will Make You Rich

How ChatGPT Ads Will Make You Rich

In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a proje...

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Founder Who Built 8 Billion Dollar Companies - the CEO Should  Be in Everything

Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything

In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon ...

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The Hard Numbers Around Layoffs Today

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In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or ...

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Should Entrepreneurs Sell Courses?

Should Entrepreneurs Sell Courses?

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build...

3 Marras 202522min

Listicles Drive 9 in 10 Third-Party Mentions in AI Search

Listicles Drive 9 in 10 Third-Party Mentions in AI Search

In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam...

30 Loka 202520min

ChatGPT Continues to Lose GenAI Traffic Share

ChatGPT Continues to Lose GenAI Traffic Share

In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s ri...

29 Loka 202523min

Is This the Best Vibe Coding Design App?

Is This the Best Vibe Coding Design App?

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

28 Loka 202522min

How AI is Actually Affecting The Labor Market

How AI is Actually Affecting The Labor Market

In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strate...

27 Loka 202523min

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