#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Deflect Product Questions Early: When a prospect asks about your product upfront, redirect by asking what’s happening in their business that made them look in the first place. Avoid the trap of leading with features. Reduce Technical Objections: If a prospect fixates on a small technical blocker, refocus on the bigger business problem. Aligning on major pain points can make minor technical concerns less of a deal-breaker. Dig Beyond Surface Problems: Low win rates aren’t the real problem. The true impact is missing revenue targets, losing reps, or struggling to hit quota. Always tie issues to business consequences. Identify the Root Cause Before Solving: Before proposing solutions, confirm the real problem, its impact, and the root cause. Then present your solution in a way that connects all three. KEENAN'S PATH TO PRESIDENTS CLUB: CEO @ A Sales Growth Company Author of Gap Selling VP of Sales @ 2Wire VP of Sales @ Avaya RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training

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#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks down their exact playbook, including: ✉️ Engineering "Show Me You Know Me" subject lin...

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Introducing: The 30MPC Enablement Program

Introducing: The 30MPC Enablement Program

Most sales training programs are an absolute waste of time. A trainer shows up, sprays a bunch of theoretical nonsense telling you to "sell the value", and then disappears. 48 hours later your tea...

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#595 - 6 Ways You're Killing Your Own Discovery Calls

#595 - 6 Ways You're Killing Your Own Discovery Calls

You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo. In this episode, Jen Allen-Knuth breaks down her exact playbook, including: 📉 The 6 lethal ...

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#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging

#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging

Most sellers burn great accounts by spamming the exact same pitch 14 times. In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including: 🔥The 10-to-14 touch mu...

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#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days

#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days

Burning through 20 meetings a week with zero revenue to show for it? In this episode, Armand Farrokh breaks down their exact playbook, including: 🎯 How to define "The Slot" and purge low-intent d...

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#592 - The Sales Process That Took Outreach From $0 To $250M

#592 - The Sales Process That Took Outreach From $0 To $250M

Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions. In this episode, Mark Kosoglow breaks down their exact playbook, in...

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#591 - $250M CRO Teaches: How to Master Sales Metrics

#591 - $250M CRO Teaches: How to Master Sales Metrics

Nobody ever shows first-time sales leaders how to actually know their numbers. In this episode, Mark Kosoglow breaks down their exact playbook, including: 📉 How to isolate L1 lagging metrics lik...

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#590 - The Complete Discovery Call Playbook (Build It From Scratch)

#590 - The Complete Discovery Call Playbook (Build It From Scratch)

Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund. In this episode, Armand and Nick break down their exact playbook, in...

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