#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Deflect Product Questions Early: When a prospect asks about your product upfront, redirect by asking what’s happening in their business that made them look in the first place. Avoid the trap of leading with features. Reduce Technical Objections: If a prospect fixates on a small technical blocker, refocus on the bigger business problem. Aligning on major pain points can make minor technical concerns less of a deal-breaker. Dig Beyond Surface Problems: Low win rates aren’t the real problem. The true impact is missing revenue targets, losing reps, or struggling to hit quota. Always tie issues to business consequences. Identify the Root Cause Before Solving: Before proposing solutions, confirm the real problem, its impact, and the root cause. Then present your solution in a way that connects all three. KEENAN'S PATH TO PRESIDENTS CLUB: CEO @ A Sales Growth Company Author of Gap Selling VP of Sales @ 2Wire VP of Sales @ Avaya RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026

#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026

In this special holiday episode, Santa and his elf break down the 12 most impactful sales tactics of 2025, covering negotiation, discovery, cold calling, prospecting, leadership, demo strategy, hiring...

16 Joulu 202536min

#531 - How to Scale Personalized Prospecting with Video (Even in SMB)

#531 - How to Scale Personalized Prospecting with Video (Even in SMB)

Discover how Vidyard’s #1 AE, Mike D'Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell int...

11 Joulu 202525min

#530 - Negotiation Masterclass: Your Sales Commission Savior

#530 - Negotiation Masterclass: Your Sales Commission Savior

December deals are different. Negotiations drag. Legal stalls. Procurement kicks it to January. And your EOQ slips away. In this Masterclass, Todd Caponi joins Nick and Armand to share strategies fr...

9 Joulu 202540min

#529 - How to Win Enterprise Deals with Compelling Events (Not Volume) | Luke Floyd

#529 - How to Win Enterprise Deals with Compelling Events (Not Volume) | Luke Floyd

Luke’s CE Hypothesis Template Luke Floyd breaks down how he stopped “spraying and praying” and started winning large enterprise deals by tracking where urgency already exists. Instead of chasing logo...

4 Joulu 202537min

#528 - Live Cold Calls: How Many Meetings Can The #1 Sales Trainer Book?

#528 - Live Cold Calls: How Many Meetings Can The #1 Sales Trainer Book?

Jason hits the phones to prospect into sales and enablement leaders, sharing his live approach between each call. With a 30% connect rate (thanks to Titan X) and 11% conversion, you'll see how Jason ...

2 Joulu 202533min

#527 - The Sales Process Elite Reps Use (And You Don’t)

#527 - The Sales Process Elite Reps Use (And You Don’t)

Get the full playbook (60 minute video masterclass) 100% free right here: https://www.pipedrive.com/en/30mpc-masterclass --- Deal velocity is a huge driver of win rates, which is why Armand and I part...

27 Marras 202521min

#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting

#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting

From Armand Farrokh and Nick Cegelski, the duo behind the 50,000-copy best-selling cold calling book, this episode breaks down the exact playbook top reps use to consistently book meetings. Learn the ...

25 Marras 202538min

#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla

#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla

Buy "Brief and Brilliant' Here Turn executive meetings into closed deals with Nate Nasralla’s 4-sentence framework, one-page business case, and proven tactics to speak the language of leadership an...

20 Marras 202552min

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