#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Deflect Product Questions Early: When a prospect asks about your product upfront, redirect by asking what’s happening in their business that made them look in the first place. Avoid the trap of leading with features. Reduce Technical Objections: If a prospect fixates on a small technical blocker, refocus on the bigger business problem. Aligning on major pain points can make minor technical concerns less of a deal-breaker. Dig Beyond Surface Problems: Low win rates aren’t the real problem. The true impact is missing revenue targets, losing reps, or struggling to hit quota. Always tie issues to business consequences. Identify the Root Cause Before Solving: Before proposing solutions, confirm the real problem, its impact, and the root cause. Then present your solution in a way that connects all three. KEENAN'S PATH TO PRESIDENTS CLUB: CEO @ A Sales Growth Company Author of Gap Selling VP of Sales @ 2Wire VP of Sales @ Avaya RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#17 - The PLA cold call opener, 5/20/5 discovery call, and 10/30/10 Linkedin Video (Morgan Ingram, JB Sales Training)

#17 - The PLA cold call opener, 5/20/5 discovery call, and 10/30/10 Linkedin Video (Morgan Ingram, JB Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Check your profile views and ask your prospects “did I do something wrong?” The PLA Phone ...

19 Elo 202032min

#16 - Prospecting like a human instead of “I hope you are safe in these uncertain times”  (Jason Bay, Blissful Prospecting)

#16 - Prospecting like a human instead of “I hope you are safe in these uncertain times” (Jason Bay, Blissful Prospecting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Find a very granular problem from a call recording. Put that at the top of the sequence. Ti...

12 Elo 202026min

#15 - Stop thanking prospects for their time and start discovering their business priorities as a peer (Jake Dunlap, Skaled CEO)

#15 - Stop thanking prospects for their time and start discovering their business priorities as a peer (Jake Dunlap, Skaled CEO)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Leverage “I work with many who typically focus on X + Y” to lead the agenda. Ask your pros...

5 Elo 202028min

#14 - Relentless prospecting and dial tactics as the #1 all-time SDR (Ken Amar, SDR Manager @ Outreach.io)

#14 - Relentless prospecting and dial tactics as the #1 all-time SDR (Ken Amar, SDR Manager @ Outreach.io)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Double tap the phones - people are more likely to think it’s a real call. The moment you s...

29 Heinä 202025min

#13 - Leveraging tactical selling to score your next sales job (Trish Bertuzzi, CEO of The Bridge Group)

#13 - Leveraging tactical selling to score your next sales job (Trish Bertuzzi, CEO of The Bridge Group)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build your target list of companies based on geo, stage, market, product, and deal size Co...

22 Heinä 202023min

#12 - Running a top 1% podcast while holding a $3M quota (Scott Ingram, Host of Sales Success Stories)

#12 - Running a top 1% podcast while holding a $3M quota (Scott Ingram, Host of Sales Success Stories)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start every day by planning out the whitespace for the day. Then just get after it. Use de...

15 Heinä 202029min

#11 - Playbook: Nick and Armand teach you how to cold call

#11 - Playbook: Nick and Armand teach you how to cold call

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling. TOP ACTIO...

8 Heinä 202029min

#10 - Managing every part of the deal process from first calendar invite to close (John Barrows, Host of Make it Happen Mondays)

#10 - Managing every part of the deal process from first calendar invite to close (John Barrows, Host of Make it Happen Mondays)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send a meeting efficiency survey prior to your calls to get qualification out of the way S...

1 Heinä 202025min

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