749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape.

Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights.

Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting.

Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.

We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview!

Key Segments:

[00:07:33] Measuring Brand Impact in SEO

[00:15:54] EDGE of the Web Title Sponsor: Site Strategics

[00:18:53] Essential Brand Marketing Basics

[00:21:47] Off-Site Brand Engagement Strategies

[00:24:47] Evolving SEO: Personal Experience Matters

[00:27:23] Future-Proof Your Content Strategy

[00:30:43] EDGE of The Web Sponsor: Wix Studio

[00:33:37] Mirror, Image, and SEO Authority

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest:

X: @CyrusShepard

X: @ZyppySEO

LinkedIn: Cyrus Shepard

Resources:

Zippy SEO Company List

Jaksot(843)

746 | Social News from the EDGE | Week of 2.17.2025

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Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on mainta...

31 Tammi 202539min

742 | SEO News from the EDGE | Week of 1.20.2025

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Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

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741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

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We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

24 Tammi 202533min

740 | News from the EDGE | Week of 1.13.2025

740 | News from the EDGE | Week of 1.13.2025

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

18 Tammi 202550min

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it's a blast! We dive deep into the world of SEO testing with Ryan as we expl...

17 Tammi 202536min

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