749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape.

Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights.

Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting.

Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.

We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview!

Key Segments:

[00:07:33] Measuring Brand Impact in SEO

[00:15:54] EDGE of the Web Title Sponsor: Site Strategics

[00:18:53] Essential Brand Marketing Basics

[00:21:47] Off-Site Brand Engagement Strategies

[00:24:47] Evolving SEO: Personal Experience Matters

[00:27:23] Future-Proof Your Content Strategy

[00:30:43] EDGE of The Web Sponsor: Wix Studio

[00:33:37] Mirror, Image, and SEO Authority

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest:

X: @CyrusShepard

X: @ZyppySEO

LinkedIn: Cyrus Shepard

Resources:

Zippy SEO Company List

Jaksot(844)

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

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738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

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737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

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Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoi...

31 Joulu 202450min

736 | News from the EDGE | Week of 12.16.2024

736 | News from the EDGE | Week of 12.16.2024

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/ED...

20 Joulu 202430min

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's...

18 Joulu 202436min

734 | News from the EDGE | Week of 12.9.2024

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the hea...

12 Joulu 202441min

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strate...

11 Joulu 202439min

732 | EDGE Tool Series: Originality.AI - AI Content Detection

732 | EDGE Tool Series: Originality.AI - AI Content Detection

We're joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive acc...

6 Joulu 202438min

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