#170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down

#170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down

Is your business feast or famine? Are you struggling to maintain consistent sales, even when you know there's demand? This is a common small business challenge—going from "everyone wants it" to crickets. So how do you keep the momentum going and turn those crickets into a steady hum of excited buyers?

As part of our Getting Unstuck series, today's episode tackles a question from listener Tina Cusker, owner of La Cuisine, a boutique kitchen store with culinary classes. Tina's classes used to sell out months in advance, but when she reduced class frequency, customers stopped checking in. Hosts J.J. and April diagnose the issue and offer practical strategies that can be applied to any business. You'll get valuable tips on reigniting interest, building anticipation, and keeping your audience engaged. Listen in and learn how to create a marketing system that keeps customers coming back for more!

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to t...

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Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

27 Elo 202524min

Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)

Why That Worked #32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

13 Elo 202539min

Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

6 Elo 202541min

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