#172: Getting Unstuck—When to Stop Playing It Safe and Get Bold With Your Marketing

#172: Getting Unstuck—When to Stop Playing It Safe and Get Bold With Your Marketing

Is your brand's message failing to pack the punch you know it should? It's easy to get stuck when you want to make a bold statement in your marketing but fear the potential backlash. Many business owners feel like they're holding back, worried that being too outspoken might turn people off. But this can water down your messaging, leaving you with a yawn-inducing brand voice and ineffective marketing. So how can you showcase your brand's personality without the risk of alienating potential customers?

In this episode of our Getting Unstuck, host April Sunshine Hawkins responds to a questions from caller Holly Suter, founder of Masala Wala Chai, who's grappling with this very issue. Holly wants to make a bold statement with her brand but is hesitant, concerned about crossing the line. April dives deep into the mindset shifts and practical strategies that Holly—and you—can use to confidently express your brand's unique voice without turning off your audience. Tune in and get practical tips on finding the sweet spot between boldness and approachability to make sure your marketing resonates with the right buyers!

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

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Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

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Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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