#173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing

#173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing

Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it's easy to get stuck, unsure about what will make the maximum impact. So how do you find that sweet spot where your message resonates with everyone who matters?

In this final part of the Getting Unstuck series, host Dr. J.J. Peterson answers a question from a listener named Amy Murray, who wants to know how to use the StoryBrand framework to attract younger donors in a competitive nonprofit space. J.J. shares his insights on creating two brand scripts—one for your mission and one for your donors—and how to use them to connect with both groups effectively. He breaks down the steps to avoid common mistakes and get your marketing back on track. If you're having trouble reaching your audience or need fresh ideas to improve your nonprofit's messaging, tune in and get strategic tips you can start using right away.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

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Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

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Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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