🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.
The Best One Yet10 Maalis 2025

🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.

The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof.

The South By Southwest tech-tainment is this week… because the conference biz is booming.

Ryan Reynolds’ investment in one crappy soccer club… just got a 4,900% return.

Plus, one Jurassic Park startup just invented a new species… The Woolly Mouse.


$TJX $HESAY $LVMUY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

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Episodes drop weekly. It’s The Best Idea Yet.



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Jaksot(1625)

💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets o...

28 Elo 202550min

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

27 Elo 202520min

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

26 Elo 202522min

🌵 “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

🌵 “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

Burning Man is the biggest event for billionaires in the world… so why is it losing millions?The US Gov’t is getting 10% of Intel in exchange for taxpayer $$… Uncle Sam CEO?Pleasure reading is down 40...

25 Elo 202522min

💆‍♀️ “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

💆‍♀️ “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

Equinox is adding AI robot masseuses to 60 of their gym locations… and it’s actually good for the job market.Robinhood launched football betting predictions… It’s a sports betting QB sneak.Millennials...

22 Elo 202522min

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now it’s on Amazon.Bilt does credit cards, but also a come...

21 Elo 202522min

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand… and never more of a family biz.8 Sleep just raised $100M for a ...

20 Elo 202522min

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Apple’s next acquisition target.Why are Millennials buying cr...

19 Elo 202525min

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