147: Stop Setting Social Media Goals That Don’t Work

147: Stop Setting Social Media Goals That Don’t Work

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re happy with your performance without setting these types of goals?

In today’s episode, we’re sharing how you can get on the same page with your clients and ensure they feel confident in the work you’re carrying out for their business.

In this episode, we’re chatting about:

  • Why freelancers shouldn’t create performance-based goals with clients
  • What you can do to create focal points for your work with your clients
  • How you can using testing and data to influence your future strategies
  • Using KPIs in your own business
  • What to do if a client tries to insist on setting performance-based goals with you


Check out the full show notes here!


Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(190)

116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your ...

9 Heinä 202429min

115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there’s a lot of different things you can do to get more vis...

2 Heinä 202437min

114: Should You Start Offering a Threads Service as a Social Media Manager?

114: Should You Start Offering a Threads Service as a Social Media Manager?

Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’ve been using it over the last year. We won’t lie, it...

25 Kesä 202428min

113: Three Simple Tweaks to Get More Clients

113: Three Simple Tweaks to Get More Clients

If you mention to us that you’re struggling to get new clients, firstly: don’t be surprised if Laura Davis comes stalking your social media, and secondly: there’ll definitely be three simple tweaks yo...

18 Kesä 202412min

112: Finding Your Niche to Stand Out More as a Social Media Manager

112: Finding Your Niche to Stand Out More as a Social Media Manager

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four m...

11 Kesä 202433min

111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers tha...

4 Kesä 202426min

110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations

110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations

It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we’re jumping into how to approach your clients with the informati...

28 Touko 202426min

109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead

109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the abilit...

21 Touko 202423min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
rss-rahamania
hyva-paha-johtaminen
pomojen-suusta
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-ammattipodcast
rss-lentopaivakirjat
inderespodi
rss-lahtijat
rss-bisneksen-pehmea-puoli
rss-sisalto-kuntoon
rss-turvassa-tyopaikalla
sijoituspodi
yrittaja-markkinoi