#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future
The Pinkbike Podcast13 Maalis 2025

#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

Intense is one of the oldest, boldest and storied frame brands in mountain biking. That said, it certainly hasn't been plain sailing for the Californian company. While their ever-present race teams have enjoyed success at world cups, with their race-focused approach providing clarity and intention, the brand's aims have been a bit harder to discern. Regardless of whether it's the 951 deal with Costco, or a greater reliance on carbon manufacturing outside of the US, the brand is going back to its roots and putting the frame-first. As such, their new distribution model takes the same name, and looks to give riders greater freedom with how their bike rides, and their dealer network more agency and freedom when selling an Intense. Brian Park and Henry Quinney sat down with Jeff Steber, Mike Carr and John Hall to talk through the changes.

Jaksot(329)

Episode 73 - The Details That Matter (and Some That Shouldn't)

Episode 73 - The Details That Matter (and Some That Shouldn't)

Tire pressure and suspension sag, of course, but do you also need your cable housing to be perfectly parallel or your dropper post to sit flush with the top of the seat tube?

30 Heinä 20211h 16min

Episode 72 - Hey Outers!

Episode 72 - Hey Outers!

We discuss being acquired by Outside and what that means for the future of Pinkbike—how things might look like down the road, mean comments, and why we're cautiously optimistic about all this.

23 Heinä 202154min

Episode 71 - The Story of Mountain Biking’s Most Interesting Man: Richard Cunningham Pt. 2

Episode 71 - The Story of Mountain Biking’s Most Interesting Man: Richard Cunningham Pt. 2

RC tells about his time at Mountain Bike Action and testing some of the wildest - and most unreliable - bikes ever created, his opinion of the internet before and after joining Pinkbike, his most impo...

9 Heinä 20212h 4min

Episode 70 - The Good, Bad, and Strange Bikes We've Owned - Part 2

Episode 70 - The Good, Bad, and Strange Bikes We've Owned - Part 2

Today's episode is the second part of our bike ownership history chat, with the first covering Kazimer's Spooky Junebug hardtail, rattle-trap RM7, and his Iron Horse Sunday that was powered by Loctite...

2 Heinä 20211h 4min

Episode 69 - The Questionable and Strange Bikes We've Owned

Episode 69 - The Questionable and Strange Bikes We've Owned

Sarah Moore joins us to rate each bike according to our three choices: 'Trade it for an Xbox' if the bike is really scary, 'Hang on the wall to admire' if it's a piece of history, or 'Take it for lap'...

24 Kesä 20211h 13min

Episode 68 -  Mountain Biking's Unsung Heroes

Episode 68 - Mountain Biking's Unsung Heroes

Episode 68 is all about the unsung heroes of our sport, from the pioneers in the early days, under the radar ultra-distance racers, talented photographers, underappreciated event organizers, and even ...

18 Kesä 20211h 9min

Episode 67 - The Life and Times of Richard Cunningham

Episode 67 - The Life and Times of Richard Cunningham

Episode 68 is the first of a multi-part series of talking to RC about his love of flying, building his own planes and teaching himself how to fly (yes, you read that correctly), his father's secret wo...

17 Kesä 20211h 35min

Episode 66 - In The Workshop with RC

Episode 66 - In The Workshop with RC

Today's podcast is all about working on and repairing bikes, from the fun jobs to the dirty ones, to having to install twenty tire inserts for the Field Test, to spending ten hours installing Di2 only...

11 Kesä 20211h 21min

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