#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future
The Pinkbike Podcast13 Maalis 2025

#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

Intense is one of the oldest, boldest and storied frame brands in mountain biking. That said, it certainly hasn't been plain sailing for the Californian company. While their ever-present race teams have enjoyed success at world cups, with their race-focused approach providing clarity and intention, the brand's aims have been a bit harder to discern. Regardless of whether it's the 951 deal with Costco, or a greater reliance on carbon manufacturing outside of the US, the brand is going back to its roots and putting the frame-first. As such, their new distribution model takes the same name, and looks to give riders greater freedom with how their bike rides, and their dealer network more agency and freedom when selling an Intense. Brian Park and Henry Quinney sat down with Jeff Steber, Mike Carr and John Hall to talk through the changes.

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Episode 65 - The Hardtail Episode

Episode 65 - The Hardtail Episode

episode 65 sees us talk about the pros and cons of riding without rear-suspension, why there aren't many hardtails reviewed on Pinkbike, and how to get the most out of your hardtail.

3 Kesä 20211h 11min

Episode 64 - Who's On Your MTB Mount Rushmore?

Episode 64 - Who's On Your MTB Mount Rushmore?

The massive faces of George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln on the real Mount Rushmore are meant to represent the first 150-years of America's history. Specifical...

27 Touko 20211h 5min

Episode 63 - Worst Bike Buying Mistakes

Episode 63 - Worst Bike Buying Mistakes

When you really boil it down, it seems like there are two types of purchasing people: those who buy with their head and those who buy with their heart. And while Mike Kazimer might usually make more i...

20 Touko 20211h 14min

Episode 62 - Editor Preferences and Why They Matter

Episode 62 - Editor Preferences and Why They Matter

We all have our preferences, and no matter how objective and impartial we are, they can still color our reviews. That's why we try to be transparent about those preferences when writing a product revi...

14 Touko 20211h 2min

Episode 61 - Athlete Pay, Lycra, Equality and More from the State of the Sport Survey

Episode 61 - Athlete Pay, Lycra, Equality and More from the State of the Sport Survey

With our State of the Sport Survey, James Smurthwaite and Henry Quinney reached out to nearly 200 top professional riders. The goal was to piece together the largest public snapshot ever taken of prof...

11 Touko 20211h 8min

Episode 60 - What Kind of Mountain Biker do You Want to Be?

Episode 60 - What Kind of Mountain Biker do You Want to Be?

Today's podcast sees Mike Kazimer, Alicia Legget, Brian Park, and Mike Levy talk about being a certain type of rider, why we used to think focusing on a single discipline was key, and the factors that...

6 Touko 20211h 1min

Episode 59 - Value Bike Field Trip Surprises and Spoilers

Episode 59 - Value Bike Field Trip Surprises and Spoilers

Podcast 59 sees Sarah Moore and Mike Levy talk about how the Field Trip bikes performed, our winners and losers, some surprises, and where we think some value bikes are still coming up short.

29 Huhti 20211h 19min

Episode 58 - Debunking Mountain Biking's Biggest Myths

Episode 58 - Debunking Mountain Biking's Biggest Myths

In this episode, we debunk some of the most common myths, including the idea that you need to learn how to ride on a hardtail (you don't), that "no brakes and pull up" is helpful advice (it isn't), an...

22 Huhti 202157min

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