#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future
The Pinkbike Podcast13 Maalis 2025

#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

Intense is one of the oldest, boldest and storied frame brands in mountain biking. That said, it certainly hasn't been plain sailing for the Californian company. While their ever-present race teams have enjoyed success at world cups, with their race-focused approach providing clarity and intention, the brand's aims have been a bit harder to discern. Regardless of whether it's the 951 deal with Costco, or a greater reliance on carbon manufacturing outside of the US, the brand is going back to its roots and putting the frame-first. As such, their new distribution model takes the same name, and looks to give riders greater freedom with how their bike rides, and their dealer network more agency and freedom when selling an Intense. Brian Park and Henry Quinney sat down with Jeff Steber, Mike Carr and John Hall to talk through the changes.

Jaksot(328)

Episode 56 - What Are the Most Important Inventions in Mountain Biking?

Episode 56 - What Are the Most Important Inventions in Mountain Biking?

For this week's episode, we decided to take a look back at the most important inventions in mountain bike history. Our special guest this week is Richard Cunningham, who's been involved in the sport s...

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Episode 55 - Big Dumb Rides & Staying Motivated

Episode 55 - Big Dumb Rides & Staying Motivated

Everyone has different motivations for getting out on a ride. Some riders use spreadsheets and cycling computers to chase goals, whether that's a certain number of vertical feet each ride, or a larger...

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Episode 54 - Best & Worst MTB Product Marketing

Episode 54 - Best & Worst MTB Product Marketing

Mountain bike marketing is a balancing act, and companies are constantly trying to find the recipe that will attract the attention of savvy riders in a positive way. Those efforts don't always turn ou...

25 Maalis 20211h 9min

Episode 53 - Should Climbers Still Have the Right of Way?

Episode 53 - Should Climbers Still Have the Right of Way?

Traditionally, downhill riders have been told that the uphill rider has the right of way. After all, the descender has gravity on their side, and it can be tricky to regain that uphill momentum if you...

18 Maalis 202148min

Episode 52 - Our Most Embarrassing MTB Moments

Episode 52 - Our Most Embarrassing MTB Moments

Last week's episode saw us spend far too much time talking about spy shots, embargoes, and how we handle all that stuff, but it's time to shift gears. I don’t know about you guys, but being serious is...

11 Maalis 202147min

Episode 51 - Should MTB Media Post Spy Shots?

Episode 51 - Should MTB Media Post Spy Shots?

There are a few different kinds of so-called 'spy shots,' be it a brand rolling their unreleased bike through the Whistler village during Crankworx in the hopes that someone will snap a few iPhone pho...

4 Maalis 202154min

Episode 50 - Are Bikes Actually Getting Less Expensive? (Value Bike Field Test Preview)

Episode 50 - Are Bikes Actually Getting Less Expensive? (Value Bike Field Test Preview)

We are currently on the Sunshine Coast, BC, where we're testing ten price-conscious mountain bikes. Not only that, five of them are hardtails that all cost way under $2,000 USD, while the five full-su...

25 Helmi 20211h 7min

Episode 49 - What's The Best DH Bike?

Episode 49 - What's The Best DH Bike?

It's about time for us to test some of the latest downhill bikes, which is exactly what our own Dan Roberts has been up to for the past few months with Specialized's Demo Race, Canyon's Sender, the Co...

23 Helmi 20211h 27min

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